4 Articles
Honda Civic tops KBB list of Most Researched Vehicles in 2006

This being January, we are getting a lot of end of year lists. Kelley Blue Book (www.kbb.com) has just released its list of the Top 20 Most Researched Vehicles of 2006. They had more than 140 million visitors to their website last year, and the vehicle that those people wanted to know about more than any other was the Honda Civic. Perhaps your silence at hearing this shows that the announcement is as revolutionary as MT picking the Camry as COTY, but these kinds

KBB survey says consumers still mindful of gas prices

The fact that gas prices keep sinking has been both a relief and a horror for many of us. It obviously takes a big strain off your budget, but in the grander scheme it also seems to move the discussion focus away from alternative fuels and high-mileage vehicles as witnessed by both J.D. Power and Derrick Y. Noh

Yo Quiero Research Integrity: Kelley Blue Book partners with Taco Bell to talk residuals

Here's an odd one of dubious merit: Kelley Blue Book's marketing research division has partnered with Taco Bell under the guise of studying the effects of in-car eating on vehicle residuals. Yes, that probably bears re-reading.