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BMW Concept K2 Powder Ride and 2013 X1 Powder Ride Edition are ready to hit the slopes

BMW is celebrating the North American launch of its X1 compact crossover with a special edition and the new lifestyle-oriented concept shown above. The Concept K2 Powder Ride is the summation of a three-year partnership between BMW and sports-equipment manufacturer K2. The companies have slathered the exterior of an X1 with a special graphics package lifted from a limited-edition K2 ski and designers bolted

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BMW and K2 team up for promotional skis

Despite the arrival of performance crossovers like the X5 M and X6 M, the BMW M range is still one bound largely to the road. Racing circuits too, of course, but the ski hill? Maybe not, but that's where K2 comes in. The sporting goods manufacturer has teamed up the the Bavarian automaker's performance division to produce a special set of downhill Noah Joseph