Joey Ruiter

Consumer Car was created by Joey Ruiter. Ruiter says he wanted to examine the form and function of motoring and celebrate the act of driving.

Do you need to be the person with the most unique vehicle on your block, a car or truck people constantly stop and ask questions about? Well, the Reboot Buggy from designer Joey Ruiter might be the ultimate answer to your iconoclastic desire, and it's now for auction on eBay Motors.

"I've got a secret car club," designer Joey Ruiter tells me. The club in question is defined, in both spirit and literal membership, by the gold and black t-shirt he's wearing that bares the shorthand exclamation, "MIDZWL" across the chest. The letters are shorthand for the phrase "Might as well..." and represent the attitude of the kind of person it takes to build the vehicle I'm here to see and drive: the

Joey Ruiter is fed up with what cars have become, so much so that he did something about it. The product designer based in Michigan built his own vehicle: the Reboot Buggy.

It's easy to forget that the first cars were replacements for the horse and buggy, in today's world of ever more luxurious and complex, wheeled conveyances. Designer Joey Ruiter had something like that in mind when he started work on his Reboot Buggy, a completely stripped down t