Honda hopes to burnish its brand image as its car sales slip.
Honda officially began deliveries of the new HA-420 HondaJet on Christmas Eve when the first customer took possession of his aircraft at the factory in Greensboro, NC.
Honda illustrates what its Power of Dream tagline means across the entire brand in its new Paper commercial. It uses stop-motion animation to showcase the highlights throughout the company.
Plenty of automakers have backgrounds in aircraft manufacturing. BMW, Bristol, Mitsubishi, Saab and Spyker all started out in the airplane business. But Honda is going the opposite direction, expanding its automotive (not to mention motorcycle, ATV, marine engine and power equipment) business with the launch of the HondaJet. And that project has just taken a big step forward.
The Experimental Aircraft Association began sixty years ago as a flying club. "Because the planes we flew were modified or built from scratch, they were required to display an 'expirimental' placard where it could be seen on the door or cockpit," explains founder Paul Poberezny on the association's website. From that small group of individuals, the EAA has now grown to over 175,000 members and 1,000 branches internationally.
The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video – which starts and ends with a nod to Cog – highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
During a press conference at the National Business Aviation Association's annual convention in Orlando, Florida, Honda announced that production has begun of its HondaJet line. Honda considers this a major milestone in the development of the business jet. The Japanese company has stated that its next milestones are FAA approval and delivery of its first model.
Honda began studying small business jets in the late 1980s to gauge the potential growth opportunity of expanding into a different industry. After spending years developing, testing, and sourcing suppliers, Honda subsidiary Honda Aircraft Company has finally begun to manufacture the much anticipated HondaJet.
TRANSLOGIC fans might remember seeing a jet fly across the screen in our super awesome opening reel. That generic CG aircraft was inspired by the HondaJet. We hoped it would eventually make it into one of our episodes, but now it looks like we'll have to wait just a bit longer.
Honda made its bones as an engine manufacturer first and foremost, so its latest problems getting the HondaJet off the ground must be frustrating. According to Bloomberg, recent testing revealed a susceptibility to ice damage, forcing a redesign of the HondaJet's HF120 engine. This development means engine certification will be pushed back until the second half of next year, and the plane will not launch during 2012, as previously planned.
Honda may still be dreaming the impossible dream, but it's not helping the company's new HondaJet get off the ground. According to Automotive News, the world won't be seeing the aircraft until 2012. Once upon a time, the Japanese company had planned to take to the skies as soon as this year, but two rounds of delays have pushed that date back by a heady 24 months. The site doesn't say exactly what caused the setback other than a few component issues.
Honda Impossible Dream II – Click above to watch video after the jump
var digg_url = 'http://digg.com/autos/Toyota_s_Gonna_Make_Jets'; Now that its ground offensive has taken control of the battlefield, word comes that Toyota's field commanders might have an eye toward the skies. That's right: Toyota is reportedly considering an offer from Mitsubishi Heavy Industries to get into the aircraft business. MHI would like to see Toyota invest in a new passenger jet project, which, if it goes forward, would set up an aerial dogfight with the HondaJet, which is already