2010 Kia Soul

2010 Kia Soul Sport – Click above for high-res image gallery

As far back as 2005, Kia tasked itself with becoming Korea's sporty automaker, leaving parent Hyundai to become a more affordable luxury brand. Then-chief operating officer Len Hunt admitted that while Kia's value proposition was clear, its products largely failed to connect with buyers on an emotional level – the company's models were purchased based on price, warranty and little else.

Since that time, Kia has steadily introduced a slew of greatly improved products, …
Full Review
2010 Kia Soul Sport – Click above for high-res image gallery

As far back as 2005, Kia tasked itself with becoming Korea's sporty automaker, leaving parent Hyundai to become a more affordable luxury brand. Then-chief operating officer Len Hunt admitted that while Kia's value proposition was clear, its products largely failed to connect with buyers on an emotional level – the company's models were purchased based on price, warranty and little else.

Since that time, Kia has steadily introduced a slew of greatly improved products, …
Hide Full Review

Retail Price

$13,300 - $17,195 MSRP / Window Sticker Price
Engine 1.6L I-4, 2.0L I-4
MPG Up to 26 city / 31 highway
Seating 5 Passengers
Transmission 5-spd man w/OD
Power 122 - 142 hp
Drivetrain front-wheel
Curb Weight 2,560 - 2,800 lbs
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