+ 4dr Hatchback
2010 Kia Soul

As far back as 2005, Kia tasked itself with becoming Korea's sporty automaker, leaving parent Hyundai to become a more affordable luxury brand. Then-chief operating officer Len Hunt admitted that while Kia's value proposition was clear, its products largely failed to connect with buyers on an emotional level – the company's models were purchased based on price, warranty and little else.

Since that time, Kia has steadily introduced a slew of greatly improved products, …
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