Toyota's sales drop 16.5% in September

Demand weakens a bit, but keep in mind it was a short selling month

2020 Toyota Highlander
2020 Toyota Highlander / Image Credit: Drew Phillips
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Toyota's U.S. sales fell 16.5% in September, hurt by lower sales of Highlander and Tacoma, as well as declining demand for sedans such as Camry and Prius, the Japanese carmaker said on Tuesday.

The company's sales fell to 169,656 vehicles last month, in the United States, from 203,100 vehicles in September a year earlier, and were the lowest since January, led by a 16.8% fall in its pickup trucks and SUV sales.

In the third quarter, Toyota's U.S. sales fell 1.2% to 627,194 vehicles.

One big reason Toyota and other automakers are reporting lower sales this month: Because of the timing of Labor Day weekend this year, it was counted in August sales. By this year's calculations, September only had 23 selling days.

Other automakers' results:

Nissan: Total sales for Nissan and Infiniti brands of 101,244 units, a decrease of 17.6 percent compared to the prior year.

Mazda: Total September sales of 18,838 vehicles, a decrease of 11.4%. Year-to-date sales through September are down 11.5%, with a total of 208,167 vehicles sold in the U.S.

Subaru: For September, Subaru marks 67 consecutive months of more than 40,000 units, 74 consecutive months of more than 10,000 Foresters and 67 consecutive months of more than 10,000 Outbacks.

Honda: Honda Fit and HR-V performed well, gaining 79.6% (2,707 units) and 25.9% (7,528 units) respectively, vs. 2018. The Acura ILX gained 15.9% on sales of 1,078 units.

Volvo: Volvo sold 9,323 vehicles in the U.S. in September, up 7% from September 2018. It has sold 77,432 vehicles year-to-date, up 4.7% from 2018.

Volkswagen: VW of America reported 26,947 total units sold in September, down 12% from September 2018, but with year-to-date sales up 4.5%.

BMW: BMW brand sold 27,467 vehicles in September, up 6.0% from 2018.

Toyota Tacoma Information

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