Tesla employee satisfaction ratings slip amid cost-cutting, layoffs

Elon Musk's CEO approval rating takes a big hit

SAN FRANCISCO — Tesla Inc's rankings at two high-profile job websites have declined, suggesting that job dissatisfaction at the electric car company is intensifying amid layoffs, strategy shifts and executive turnover.

Tesla placed 16th on LinkedIn's annual "Top Companies 2019" list published in April, compiled from billions of actions taken by its over 600 million users that indicate job interest and demand. It held the fifth and sixth spots in 2018 and 2017, respectively.

At jobs site Glassdoor, Tesla's overall company rating fell to 3.2 out of 5.0 stars based on reviews written in the first quarter from a high of 3.6 in 2017, according to historical data compiled by Glassdoor at Reuters' request. The average rating of the nearly 1 million employers reviewed on the site is 3.4.

In the first quarter, Elon Musk's CEO approval rating dropped to 52% from 90% in 2017.

Tesla's "recommend to a friend" rating fell to 49% in the first quarter from a high of 71% two years prior, the Glassdoor data showed.

For comparison, Ford Motor Co. rates 3.9 stars, with Jim Hackett earning a 72 percent CEO rating, and 76 percent would recommend the company to a friend. General Motors rated 3.4 stars, with 67 percent approval of CEO Mary Barra and a 59 percent recommend rating. Toyota North America earned a 3.7 rating, 91 percent approve of CEO Akio Toyoda, and 69 percent would recommend to a friend.

Similarly, Glassdoor ratings for culture and values, career opportunities, senior leadership and six-month positive business outlook all fell. Only "work-life balance" and "compensation and benefits" remained static. No metrics improved.

The reviews are anonymous and Glassdoor says it does not verify identities or employment status.

Told of the rankings, a Tesla spokeswoman said the company remains a highly sought after employer. Tesla received over half a million job applications in 2017 and again in 2018 and expects to exceed that figure in 2019, she said.

Tesla also made Forbes list of "Most Innovative Companies" last year. Employer branding specialist Universum ranked Tesla and sister company SpaceX as the most attractive employers for engineering students.

As Musk prepares to talk up future growth at Tesla's annual shareholder meeting on Tuesday, the car maker is weathering a difficult period. Two years after the official launch of its Model 3 sedan, intended to catapult Musk's company to volume car producer status, Tesla is still struggling to reach its targets.

Tesla lost $700 million in the first quarter and saw a drop in vehicle deliveries, raising concerns about consumer demand and shipping logistics.

Wall Street is also souring on Tesla, with the company's shares falling 39% so far this year. Analysts have cut their ratings after the company announced lower deliveries and worries over the company's direction.

Of the two current and 16 former employees who spoke with Reuters since January, some praised Musk as a visionary but said his management style and the exodus of executives have left a void in leadership.

Among recent executive departures, Tesla's chief financial officer retired in January and the company's top lawyer left in February after two months on the job. Both positions were filled. Tesla also lost its heads of communications and growth. Neither position has been filled.

Tesla had 48,817 full-time employees at the end of 2018, according to SEC filings, after a 9% headcount reduction throughout the company announced in June 2018. Tesla announced it would lay off another 7% of its workforce in January.

In a company-wide email last month, Musk said all expenses would be reviewed, including by him, adding that current spending could quickly eat up Tesla's recent capital raise. Tesla declined to comment on whether Musk was signing off on each new hire.

Tesla has 1,100 jobs posted on its website, down from 2,510 in January, according to statistics provided by job-post scraping site Thinknum. Many show vacancies since October.

Tesla said job postings differ from jobs open, as one posting could represent multiple openings.

(Reporting by Alexandria Sage; Editing by Greg Mitchell and Lisa Shumaker)

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