When vandals scraped "MOVE" into the bright yellow paint of the Vauxhall Corsa owned by Peter Maddox, they thought they had had the last word. Or, perhaps, when they smashed the rear window and scratched every other panel on the car as well. All of this damage, worth almost $7,500 in total, was because the 84-year-old retired dentist happened to park his car next to his house in the Cotswolds and people thought the racy yellow car was an "ugly" eyesore in the photos they took of the picturesque old village. Maddox eventually ended up buying a grey car so he would be left alone.

But, word of the incident spread and support poured in for Maddox.

The BBC reports that 100 yellow cars - it was limited to 100, but more wanted to join - showed up Saturday to parade through the village in support of Maddox. Funds raised by the event will go to a charity of his choice.

Not only was a yellow car rally organized in the village, but the manufacturer of his yellow Corsa also chimed in. As confirmed by Vauxhall spokesman Denis Chick and reported by ITV, Vauxhall has now renamed the bright yellow color as "Maddox Yellow." It's the ultimate "in your face" move from the carmaker, and one that really warms our heart.

As Chick says: "When we heard Peter's story we were inspired at the way it captured the heart of the public. We wanted to show our support for Peter, which is why we're renaming our yellow shade to 'Maddox Yellow'." Amusingly, the hue was formerly known as "Sunny Melon" or "James Blonde Yellow" – the paint code of which was 40Q, not 007.

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