For Häkkinen, the ambassador position means joining members of the manufacturer's marketing arm, so it is likely he will be seen in prominent McLaren advertisements and business ventures. In its press release, McLaren mentions executive director Zak Brown and CEO Mike Flewitt as Häkkinen's future collaborators.
As Häkkinen says: "I've always considered McLaren to be my home in Formula 1, and I still have an enormous place in my heart for everyone in the team. Of course, the past few years for McLaren haven't been easy, but I've always believed that it's only a matter of 'when' rather than 'if' McLaren will come good again – and I want to play my part in helping that happen.
"Returning to McLaren was an easy decision for me – I've never really lost contact, and I still know a lot of the hard-working men and women there from my eight-and-a-bit seasons with the team."
All set and ready to go! pic.twitter.com/F80xys4YId— Mika Häkkinen (@F1MikaHakkinen) March 16, 2017
Häkkinen also says he drives a McLaren P1 supercar. "I'm looking forward to immersing myself in the exciting world of McLaren Automotive. I have a modern-day McLaren in my fleet of road cars, and it's a truly superb machine."