Fiat Chrysler executed its tie-in with 2015's Star Wars VII: The Force Awakens well. There were entertaining commercialsThe Imperial March makes everything better – and special Star Wars-themed Dodge Chargers and Challengers that we drove around wearing Stormtrooper masks and making obnoxious puns. The entire project was an exercise in how to execute a marketing tie-in when what you're promoting has absolutely nothing to do with what you actually sell.

The latest partner for the next installment in Lucasfilm's multi-billion-dollar franchise is Nissan. Because it builds a car called the Rogue and the new movie is called Rogue One: A Star Wars Story. Get it, guys? Get it?

Alongside Nissan, Lucasfilm announced collaborations with Duracell, General Mills, Gillette, and Verizon for the new film. So expect ads starring roguish men shaving with lightsaber-themed razors powered by C-3PO-lookalike batteries and eating Yoda cereal while streaming Rogue One trailers on nationwide 4G LTE ahead of the film's December 16 debut. All future collector items, we're sure.



*Full disclosure: Verizon is the parent company of Autoblog.

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