Forbes got some time with Tesla higher-ups such as Musk as well as a chance to visit to the company's factory in Fremont, Calif., and raved about Tesla's futuristic design and production process, comparing it very favorably to more traditional automakers like General Motors. Forbes noted that Tesla has raised $5.3 billion in equity during the past five years, while pushing its shares up by a factor of 15 during that time period. Yes, the company's continued annual losses, the recent lowering of its 2015 sales estimates and its massive cash-burn rate were noted. Such is the price of success and innovation, though, counters Forbes.
The publication also made comparisons to companies such as Apple, Starbucks, Dyson and Garmin. Like Tesla, all of those companies made their mark via the higher, more quality-oriented side of their respective markets instead of trying to come in cheap. The article appears in the Sept. 6 issue of the magazine and can be found here. What do you think? Has Tesla done enough in its few short years as an automaker producing consumer goods that it could rightly be referred to as 'the world's most innovative company?'