The electric car manufacturer's fortunes are being seriously impacted by the low cost of petrol, with one of the firm's biggest fans on Wall Street, Morgan Stanley's Adam Jonas, now slashing his expectations for the Palo Alto, CA-based company. Jonas has a long record of being bullish on the brand, but that hasn't stopped him from lowering his forecast for the company by a whopping 40 percent. In other words, Jonas thinks Tesla will only be able to sell 300,000 vehicles by the end of the decade rather than the half a million that was originally forecast.
"While nobody buying a Model S today is doing so to save on their monthly expenses, the longer-term story is far more dependent on the volume success of the Model 3," Jonas wrote, according to CNN Money. " Oil price is a factor for Model 3."
Gas prices might not be the only factor that could hurt the Model 3, though. Jonas seems to think that Tesla won't be able to sell its more affordable model for anything less than $60,000, which is a far cry from the $35,000 price that the company has targeted.
Jonas doesn't elaborate on why Tesla might miss its target so drastically, but it does help to explain his bearish attitude – if gas prices remain low, there's not really any incentive for customers to join the Tesla family. That's doubly true when the cost of joining said family is twice as much as expected.