This time, it's Fuels America, and on October 22, the group started sending out its message urging the Obama Administration not to agree to a reduction in the renewable fuels mandate. The US Environmental Protection Agency made just such an unprecedented proposal last November. Politico, The Hill and Roll Call are among the Beltway-oriented publications where the campaign will see the light of day. You can watch the video version below.
Fuels America has its own YouTube channel, complete with an 85-second video from last year where a narrator states that "the RFS is good for consumers, and good for the country" (you can watch it below, too). The video also touts renewable fuels such as ethanol as a way to cut both pollution and foreign-oil dependency. Oil companies have long maintained that a higher ethanol blend damages engines and is cost-prohibitive, but not everyone agrees. Looks like one more thing for politicians to argue about.
Digital Ads Up Through Election Day on Politico, The Hill, Roll Call, National Journal Websites; Video on YouTube, Politico, The Hill, National Journal, The New Republic; Radio on WTOP
Fuels America today launched a very significant digital, video and radio campaign inside the Beltway, quoting President Obama on biofuels and holding the Environmental Protection Agency (EPA) accountable for trying to change "the rules for oil companies-letting them deny consumers access to more renewable fuel choices."
Under pressure by the oil industry, President Obama's EPA has proposed gutting the Renewable Fuel Standard (RFS), the mechanism responsible for setting the volume of renewable fuels that must be blended into the nation's transportation fuel supply each year.
The campaign's details:
· Digital Advertisements Running 10-22 – 11-5 Include: Politico Homepage Takeover; Significant Digital Buys on NJ.com, RollCall.com and TheHill.com, Linking to this Landing Page.
· Video Advertisements Running Online 10-22 – 11-5 Include: YouTube Pre-Roll, In-Banner Video on Politico.com; Pre-Roll Video on thehill.com; In-Banner Video on NJ.com and NJ.com Energy; Run-of-Site Billboard Video on The New Republic Website. The ad can be viewed here.
· WTOP Radio Advertisements Running 10-23 – 11-5 can be heard here. The script is below:
[President Obama:]"We are at the threshold of being able to create new energy sources out of not just crops that we grow - corn and ethanol - but also stuff that we usually throw away, like the corn stalks instead of the corn. And the more we invest in biofuels, clean energy that can make a big difference in the rural economy."
It's true: in the last two months, America has opened three new advanced biorefineries ... converting corn stalks and waste products into the cleanest motor fuel in the world.
The President says he wants more investment in these next generation fuels ... but his own Administration is standing in the way.
The EPA is changing the rules for oil companies – letting them deny consumers access to more renewable fuel choices.
And if the new, low carbon fuels can't be sold in America...they won't be produced here either. Investments are already shifting to China and Brazil.
Tell President Obama: it's not too late to fix this. Don't gut the Renewable Fuel Standard.
About Fuels America
Fuels America is a coalition of organizations committed to protecting America's Renewable Fuel Standard and promoting the benefits of all types of renewable fuel already growing in America. Fuels America is founded on a simple core principle: Renewable fuel is good for the U.S. economy, for our nation's energy security and for the environment. Visit us at www.fuelsamerica.org.