The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.
The latest price cut actually puts the 2015 on par with the original 1992 Viper when adjusting for inflation. Those first models carried a cost of $50,700 when new or about $86,130 today, according to Dodge.
The 2015 Viper is getting mechanical updates too with all models upgraded to 645 horsepower and a highway fuel economy rating of 20 miles per gallon, a 1-mpg improvement. There's also the new GT trim with an adjustable suspension and five-mode stability control to split the difference between the SRT and GTS models.
Production of the 2015 models begins in the fourth quarter of 2014 at the Conner Avenue plant with deliveries beginning in the first quarter of 2015. The Viper is also going to be sold at some Dodge dealers now, rather than just SRT-branded locations. Scroll down for the full announcement.
New for 2015, Dodge is reducing the Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) by $15,000 to start at $84,995
Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, which launched in 1992, as calculated by Kelley Blue Book
The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today's dollars would be $86,130
Current Gen 5 Viper owners to receive a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction
All existing 2014 model year dealer inventory will be reduced by $15,000, effective immediately
2015 Dodge Vipers will be sold throughout the entire Dodge dealer network
New for 2015, the Viper's refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
Production of the 2015 model year Dodge Viper will begin at the Conner Avenue Assembly Plant in Detroit in the fourth quarter with vehicles arriving in dealer showrooms in the first quarter of 2015
September 8, 2014 , Auburn Hills, Mich. - Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.
For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995 (all prices exclude tax, title, license, destination and gas guzzler tax).
Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation -- that equates to $86,130 in today's dollars.
"The Gen 1 Viper had 400 horsepower. It didn't have air conditioning, anti-lock brakes, traction control or stability control. It didn't even have real windows. It was the purest, rawest and most visceral American performance car of its time," said Tim Kuniskis, President and CEO - Dodge and SRT Brands. "The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5's massive leap forward in technology and performance, we're pulling its starting price back to the equivalent of the original Gen 1 car."
Dodge is repositioning every Viper model with a lower starting price.
In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.
Effective immediately, all existing 2014 model year Vipers in dealer inventory will also be re-invoiced and receive a new Monroney label that highlights the $15,000 price reduction.
Dodge is also expanding Viper sales beyond the current SRT network of dealers. More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper.
"We have a saying at Dodge: 'If you know... you know,' and if you know Viper, you know this is big news," Kuniskis added, "and if you don't know Viper, it's time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle."
New 2015 Dodge Viper models and features
For 2015 model year, Dodge is also introducing a number of product enhancements, new packages and new colors, including:
SRT – new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and 'Viper' badged aluminum sill plates
GT – new model with Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, 'Viper' badged aluminum sill plates, two-mode suspension, five-mode ESC, 'GTS' hood and two-piece StopTech slotted rotors
GTS Ceramic Blue Special Edition with an exclusive Ceramic Blue exterior color and Black stripes
TA 2.0 Special Edition with high-performance Aero Package
High-impact Y'Orange, Stryker Orange and Stryker Purple exterior colors – arriving to dealers in early 2015
Production of 2015 model year Vipers will begin at the Conner Avenue Assembly Plant in Detroit in the second half of the fourth quarter of 2014. Vipers will start arriving in dealerships in the first quarter of 2015.
The Dodge brand is tearing into its centennial year as America's mainstream performance brand, celebrating its 100th anniversary in 2014. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The consolidated Dodge and SRT brands will offer a complete lineup of performance vehicles that stand out within their own segments. Dodge will be the "mainstream performance" brand within the Chrysler showroom. SRT will be positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and Dodge Viper.