Bentley insists that customers responded positively, but journalists weren't particularly enamored with the EXP 9 F concept when it was unveiled two years ago at the Geneva Motor Show. And so it went back to the drawing board, honing the design to make it more pleasing to the eye.

The production model won't hit the road until 2016, but at its annual shareholders meeting today in London, the British automaker revealed the first image of the finished design - or at least the front end, which was arguably the most controversial element of the design in the first place.

The rendering, as you can see above, is highly stylized and obscured by flying sand (as many customer examples are likely to be in the dunes of the Middle East). But from what we can see, it appears that Bentley has moved the secondary headlights from below the primary ones to beside them. It's hard to tell, but it appears that their place on the edges of the front bumper have been replaced by air vents, giving it an altogether Continental-like front end. The shape of the grille, hood, fenders and greenhouse otherwise appear similar to the EXP 9 F we've already seen, though the air dam appears taller than the concept's.

There's still plenty more we'll need to know about Bentley's first production SUV (not counting those bespoke models it made for the Sultan of Brunei) before the first of the 3,000 examples it expects to sell annually reach showrooms, but there's still plenty of time to go, as well. Crewe still has yet to announce the name, but the F in the EXP 9 F moniker that adorned the concept was said to stand for Falcon.
Show full PR text

(Crewe/London, 19 March 2014) Bentley Motors today releases the first picture of the Bentley SUV, due to hit roads in 2016.

It will be the most luxurious and powerful SUV on the market, setting it apart from any other SUV, true to the brand hallmarks of luxury, performance, quality and craftsmanship.

Dr Wolfgang Schreiber, Chairman and Chief Executive at Bentley Motors, commenting at a press conference in London, said: "It will create a completely new segment in the SUV market."

The SUV forms part of Bentley's £800 million investment in new model and facilities development in the next three years. The company anticipates a minimum annual sales volume of 3000 SUVs.

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    • 1 Second Ago
      Lucky Stars
      • 1 Year Ago
      Man I almost think the Richer I am the more I would like to fly under the radar. Rap stars rejoice and ballers can blow there signing bonus on this thing, everyone else stay away
      Winnie Jenkems
      • 1 Year Ago
      Where's the hood ornament?
      King of Eldorado
      • 1 Year Ago
      Much better, as far as I can tell through the smoke. It looks like they got rid of the problematic "eyebrow" crease above the headlights, along with the small vents next to the grille.
      Avinash Machado
      • 1 Year Ago
      Looks much better than the concept version.
      • 1 Year Ago
      I liked the concept - but agree the nose was a bit busy. Looks like the production will be even better with the re-styled grill area. For better or for worse I predict it will be popular with the US music industry crowd...
      • 1 Year Ago
      Needs moar x'plosion!!! Take the kiddies through the apocalypse to private school. Hoo-ray!
      • 1 Year Ago
      Please let there be less cat anus this time.
      • 1 Year Ago
      Looks awesome. I can't wait for my favorite rappers to put them in their videos!
      • 1 Year Ago
      I blame every rapper that has ever existed for this car.
        • 1 Year Ago
        Blame the Saudi Oil sheiks and Orange County housewives..look up who actually drives Bentleys
      • 1 Year Ago
      Nice rear, ugly face!
        • 1 Year Ago
        That was the original concept which has been restyled, do people not read anymore.
        Dwight Bynum Jr.
        • 1 Year Ago
        Did you actually READ any of the words on the screen, or did you just click straight into the gallery... of the TWO YEAR-OLD concept vehicle?
      • 1 Year Ago
      This German idea that you can slap the same face on any body style to preserve brand identity has got to stop. A Bentley face on an SUV just isn't going to have the same grace. With all the money they charge for these things, can't they hire some real artists?
      • 1 Year Ago
      Horrid from every angle. Surely they can do much better than this.
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