Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.
As AN reports, the idea of the Silverado Strong promotion still doesn't sit well with some, with one Yahoo! Sports writer going to far as accusing GM of "[profiting] from domestic terrorism with a marketing campaign." We want to know what you think. Is this a case of political correctness going overboard - Automotive News does point out that no one owns the word "strong" - or was GM's move in poor taste?