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Ford Atlas Concept - dead on front end closeup Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.

The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted – all likely concessions in the move to production sheetmetal.

While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show – one year after the Atlas shrugged off GM's new pickups.


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    • 1 Second Ago
  • 27 Comments
      Paul P.
      • 1 Year Ago
      Looks good if that's what it's going to be. Definitely kind of futuristic looking for a truck. Much more interesting to me than GMs lame duck redesign of the Silverado/Sierra.
      Riley C.
      • 1 Year Ago
      No matter how long I look at it, or what angle I look at it in, it still looks REALLY futuristic. If the technological bits and pieces carry over from the concept, I'm sure Ford can easily get back on top of the MPG charts truck wise.
      John J
      • 1 Year Ago
      That is one bad ass lookin' truck
        tinted up
        • 1 Year Ago
        @John J
        Hmmm IDK about this one. I like how it looks mean, but I would prefer a cleaner front end. There is too much **** going on there IMO. To each there own though. I just think maybe its a bit too much for a mass market truck...
        • 1 Year Ago
        @John J
        [blocked]
      scott3
      • 1 Year Ago
      Can Ford find any more ways to over style the grille?
      pheasant601
      • 1 Year Ago
      Cool. I was concerned it wouldn't look different enough, but that isn't bad. I'd say soften up some edges, clean-up it a tad more and this is probably very close!
      rmyoafno666
      • 1 Year Ago
      I don't like this at all. I thought the Atlas was a very bad concept. I'm afraid for Ford's sake. When you employ world class designers I would think you could come up with something more undeniably attractive.
        TrueDat
        • 1 Year Ago
        @rmyoafno666
        thank god there's only 7 of you... otherwise i would be worried about the future of the f150..
        rdrfrdfn88
        • 1 Year Ago
        @rmyoafno666
        O love the Atlas Concept/future F150. It's way better then the new Silverado! I've heard Chevy fan boys saying they don't like the new Silverado design!
      Griffen W
      • 1 Year Ago
      Normally I like the Ford truck design language, if nothing else for being a bit less dramatic than some of its competition, but those grill openings look like giant chrome pig nostrils
      jay4e
      • 1 Year Ago
      this looks even less useful as a general truck than the old one. do they include lowering hydraulics? or a least a step stool?
      • 1 Year Ago
      [blocked]
      Hybridnetics
      • 1 Year Ago
      I imagine this is what the F 250-350+ would look like. The 150 would probably be toned down a bit.
      Luke
      • 1 Year Ago
      NEEDS MORE ALTAS. Looks good, BUT NEEDS MORE ATLAS.
      Farmerboy
      • 1 Year Ago
      Mild update. Nothing new here to see
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