Perhaps more surprisingly, Vialino is controversial before its opened its first outlet. Another Italian chain, Vapiano, is miffed at the similarity between its established name and Wiedeking's brand new one. Wiedeking's response is that his restaurants will have table service, which Vapiano lacks, and that they'll be more rustic in comparison to Vapiano's modern glass frontages. A second Italian chain, L'Osteria, said it opened its books to Wiedeking in 2011 when the exceedingly wealthy entrepreneur was considering buying in, but now that he's gone his own way L'Osteria feels that Wiedeking might just have been sniffing around for some insider context.
With no legal action planned, Vialino remains set to open its first store next month in Ludwigshafen, Germany. After that it plans to expand in Germany, then to Austria and Switzerland.