Honda's development team created the Fit EV with three targets: build an EV with greater range requiring less battery capacity, enhance motor drive performance and make the battery charging as time efficient as possible. The development team used two key words to define the EV's identity – "fun" and "mottainai" (which translates to "no waste.")
Honda chose the basic package of its internal combustion engine Fit with its compact body size and occupant comfort, and worked on building an electrified version that maximizes energy efficiency. Honda was able to achieve what Green Car Congress calls "the current best AC energy consumption rate of 106 Wh/km and one-charge mileage of 225 km (140 miles) in JC08 mode." As for limited production and sales targets, Honda remains in line with other plug-in-hesitant major automakers like Ford, Toyota and Mitsubishi.