Despite its ultra luxury products, Aston Martin may not have the resources on hand to dabble in fully-functional concepts like other automakers. As such, it would make sense for the AM 310 to serve double duty as both a concept and a prototype.
The supercar rides on the same VH chassis as nearly every other Aston Martin product, though the AM 310 borrows the 6.0-liter V12 found in the DB9.
* Update: After taking a closer look, it appears as if this car is actually wearing a Vanquish badge on the rear. As such, it would seem the AM 310 Concept will be built and sold as the next-generation Vanquish. Expect more information as it becomes available.