In the video, Brian Fox talks about the two vehicles being sent to the crusher – a twin-turbocharged Lexus IS F and special IS C – saying that all manufacturers crush their media fleet vehicles. That's not entirely true, though. Yes, many press vehicles are crushed, but they're commonly of the pre-production sort or are simply cars that were never issued VINs. Show cars, like these SEMA one-offs, are usually crushed, as well.
Scroll down to see the action unfold, though we recommend jumping ahead to the 2:00 mark – that's where things start to get interesting. Click through the gallery below, as well, to see some still shots from Fox Marketing's day at the crusher.