These days, most
models are about as likely to get your pulse up as the latest hardware from Frigidaire. But it wasn't always so. There was a time when
counted itself among the world's
manufacturers with vehicles like the
Celica All Trac
. Those two-doors helped forge generations of enthusiasts before the company shuttered its go-fast ambitions, a door that is only now starting to open again thanks to the new
. Now, according to
, the company has unveiled a new development and manufacturing framework designed to aid in producing more exciting vehicles. According to
CEO Akio Toyoda
, the revamped system will allow the company to design multiple models at the same time to reduce costs.
It will also cut the number of executives tied to the design review process to streamline decisionmaking. The company says that with too many people involved, vehicles have been built by "eliminating negatives" instead of focusing on their strengths. Added cooperation between the automaker's planning and design units may foster more innovative styling, including models with lower centers of gravity and better aerodynamics. Think
NS4 Plug-In Concept
The Toyota New Global Architecture will first be applied to front-wheel drive models.