Fisker Karma showcased at Harrods in London

Want to advertise a new plaything for the wealthy? The front windows at Harrods are the place to be. That's where Aston Martin once displayed the Cygnet city car, and where Lexus showcased its hybrids a short while after. Little wonder, then, that Fisker has opted to park the Karma at the swanky London department store.

The Karma display gives prospective British buyers the chance to see the car and register their interest with a local dealership. It's the first time the Karma is being displayed in a retail location in the UK, but something tells us the purveyor of luxury hybrids may have gotten a break on the price for this prime advertising space: Qatar Holding, which owns Harrods, also happens to own part of Fisker.