Lexus at Harrods – Click above for high-res image gallery
Looks like the Aston Martin Cygnet isn't the only luxed-up Toyota to go on display in the window at Harrod's this season. The Cygnet made its production debut there last month, and now Lexus is following suite with a holiday display of their own.
The ground-level display takes up four windows of storefront. One features the new CT 200h, another the RX 450h, a third highlighting the Mark Levinson sound systems found in many a Lexus, and the fourth a Lexus Lounge, whatever the heck that means.
The display will give holiday shoppers at "the world's most famous luxury store" a chance to check out the vehicles, sign up for a test drive or even place an order on site.
LEXUS BRINGS ITS QUIET REVOLUTION TO THE WORLD'S MOST FAMOUS LUXURY STORE
New CT 200h leads four-window display at Harrods
For a prestige brand such as Lexus the windows of Harrods, the world's most famous luxury store, provide a perfect showcase. From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display.
It is not a case of look-but-don't-touch: the presentation has been designed so that people can access the new full hybrid luxury hatchback, plus its sister RX 450h SUV model that is also on show. Another of the window units along Harrods' Brompton Road frontage is devoted the latest Mark Levinson audio technology, as featured in a number of Lexus models. A Lexus Lounge completes the display, designed by Lexus with Harrods' own creative team.
Belinda Poole, Lexus Director, said: "Bringing Lexus and the new CT 200h to Harrods across the entire holiday period gives us a fantastic opportunity to present our new luxury hatchback in a perfect environment and to introduce the Quiet Revolution of Lexus hybrid drive. It will help us target key customers who value the quality, attention to detail and unmatched levels of customer service for which Lexus – and of course Harrods – are renowned.
"Our hybrid drive technology is ideally suited to city centre driving, delivering lower emissions with uncompromised performance and comfort. And where the CT 200h is concerned, it is the only luxury automatic available that is exempt from London's congestion charge."
Anyone wanting to arrange a test drive, or to place an order will be able to do so inside the store, with a Lexus team on hand to provide further information and immediately forward customer details to the appropriate Lexus centre via iPads.