Ken Block gets own line of Hot Wheels in time for holiday season

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Like floods, wildfires and tsunamis, the Ken Block marketing machine is a force of nature. The exhibition driver has partnered up with Mattel for a special line of Hot Wheels toys that include 1:64-scale die cast versions of Block's WRC Ford Fiesta in either black or white liveries. As with most Hot Wheels toys, the cars are priced at $1, which means that just about everyone can afford to find one of these in their stocking this year.

Mattel has also unveiled two different remote controlled Ken Block cars, starting with the radio-controlled Nitro Speedsters Ford Fiesta. The pint-sized R/C car is a self-contained controller and racer unit, perfect for stuffing in your pocket. We imagine the tiny wireless car would be ideal for disrupting class or the occasional office meeting. The whole kit will set you back $25.99.

Those of us who demand a slightly larger R/C experience may opt for the Ken Block R/C Fiesta Stunt Car. The toy allows just about anyone to execute either wide or tight drifts with little more than a press of a button, and with a scale speed of 0-80 mph in two seconds, the toy should be plenty of fun for $45. Hit the jump for the full press release.
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November 21st, 2011, New York, New York – Ken Block and the Monster World Rally Team are pleased to announce Block's latest collaborative partnership: teaming up with industry-leading toy car manufacturer Hot Wheels for his own line of toy cars, just in time for the 2011 holiday season.

"This is a dream come true, I never actually thought I'd have my own line of Hot Wheels cars," said Block. "I've been a huge fan of Hot Wheels for years, when I was a kid they were all I played with. I'd collect them, I'd jump them over things, I'd send them flying off of stuff, I'd race them around on the floor. I loved my Hot Wheels die-casts. So to be where I am now with my driving career and this new collaboration with Hot Wheels not just for my own1:64 cars, but also for two different remote control versions? It's amazing, I'm beyond stoked."

Available at retailers like Toys"R"Us, Wal-Mart, Target, Kmart and Pep Boys, the Ken Block lineup consists of three individual products. The first is the 1:64 scale die-cast '11 Ken Block Ford Fiesta Hot Wheels car. Available in both black and white liveries, this toy has been the gold standard of toy cars since Block himself was a child and is priced at the $1 price point. The second piece in the lineup is the Hot Wheels RC Nitro Speeders Ken Block Fiesta, a small, self-containing RC car and controller combination that lets you take Gymkhana FOUR-style antics with you, wherever you go, as well as the ability to go from 0-600 mph in scale speed in just 1-second. Priced at just under $26, it promises to be one of the hottest presents this holiday season. Finally, the last piece in the lineup is the 1:16 scale Hot Wheels RC Ken Block RC Stunt Car, a fully functional remote controlled car that allows users to pretend they're Block himself in one of his highly-viewed Gymkhana videos thanks to two different drift modes that allow the user to pull both wide and tight drifts with a simple one-touch control unit. Featuring a scale speed of 0-80 mph in less than 2 seconds, it transforms any area you'll drive it into an instant Gymkhana playground and is priced at just under $45.

"Working with Hot Wheels on this project has been amazing," said Block. "They did a great job with producing toy cars that not only look great, but are a lot of fun to play with. I'm looking forward to working with them further in 2012 as we continue to develop even more projects to collaborate on, including some hush-hush project vehicles that I've got in the works."

The Ken Block Hot Wheels lineup of cars are currently available at Toys"R"Us, Wal-Mart, Target, Kmart and Pep Boys. For more information, as well as to purchase on line, go to: &sr=1

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