The German automaker is quite proud of its conceptual entry-level luxury hatch, and it's taken the time to lovingly craft a video outlining exactly what goes into creating a concept car like the Concapt A from the drawing phase to the official unveil and everything in between.
To quote the video: "It should be something where you would think, 'Maybe this is a car my daddy wouldn't buy... This is a car that I would buy.'" Interested? Check out the complete video after the break.