Milan welcomes the Pirelli corso Venezia

We're used to hearing the word "Pirelli" outside the world of tires, but those mentions usually refer to 12 pages of nubile beauties wearing nail polish and a little bit of pasta. The Italian tire company plans to blow all that up with the opening of its Pirelli corso Venezia lifestyle boutique in Milan.

The inaugural, 16,146-square-foot flagship houses fashion wares, historical exhibits and a collection called "P lunga," which is "a continuously developing integration of tire engineering and the world of sport." That go-fast transports like skateboards, skis, bikes that have been tweaked by the minds that brought us P Zero. It also has a Miura and a "robot stockroom keeper" called Robostock, and at least one of those is always a good thing.

If you happen to be in Milan and want some made-to-order, leather-soled, reversible sneakers, now you know where to go.

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