Zen and the art of building the BRD Redshift

Having a tough day? Stressed and not sure you can finish what you need to get done? Here, maybe this will help. A brief cinematic interlude as therapy, featuring folks following their hearts and taking that first step on the green vehicle start-up highway.

When BRD started the process of putting its prototype Redshift electric dual-sport motocrosser together, Sam Erickson followed them though the process with his moving-pictures camera. He then somehow managed to distill the build effort, along with the launch, into a sweet two minutes and twenty-four seconds of quiet inspiration. Hit the jump, check it out, breathe. We did, and we feel better for it.

BRD RedShift from Sam Erickson on Vimeo.

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