The Toyota iQ, for example, sells for between £9k and £12k in the UK, but the gussied-up Aston Martin Cygnet sells for roughly triple that. The Mini hatchback, meanwhile, ranges from £11,810 (for the bare-bones, 75-horsepower Mini First) to £22,330 for the top-of-the-line JCW in the UK. That's an impressively broad range in its own right, but then you consider that the Goodwood edition goes for a whopping £41,000 – nearly four times as much as the base model.
So what does that amount to in the American market? Well, not quite the $68,000 the straight conversion would come to, but a still princely $52,000, according to reports. Compare that to the $19,400 MSRP for the Cooper hatch that's the base model here (overseas buyers have more spartan models beneath) or the $29,100 which the JCW sells for here, and you're suddenly looking at a whole lot of green for some Rolls-Royce leather and trim.