Rolls-Royce doubling Bespoke team to create more custom cars [w/video]

Ordering custom features on most cars has a bit of a limit on it. Buy a Porsche Boxster, for example, and you can quickly notch up the options to the point that you have an invoice that makes you wonder why you don't simply step up to the 911 already. But Rolls-Royce is in another league.

Since Goodwood's finest are at the top of the market, when it comes to customization, the sky is the proverbial limit. Which could go a long way towards explaining why such a large proportion of Rolls-Royce customers opt for bespoke touches of one kind or another.

In fact, the demand is so high that Rolls-Royce has had to double the staff in its Bespoke division. By year end, the headcount will swell to over 50 specialists in that department alone, all dedicated towards satisfying any order, no matter how minute or how extensive.

For an example of what a custom order might entail, follow the jump to see the hoops one buyer had the Rolls-Royce Bespoke department jump through to get his Drophead Coupe just the way he wanted it. There you'll also find the press release, and a batch of high-resolution images in the gallery.

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Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars.

The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner's fingerprints. In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.

Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a car's interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner's favourite belongings.

"The ability to bespoke one's vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today", explained Member of the Board and Director, Sales and Marketing, Jolyon Nash.

To see an example of an exceptional Bespoke car, please visit our website and be inspired by the story of "The Man Who Became a Paint".

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