The 2013 Chevrolet Malibu may be General Motors' best attempt yet at creating a truly global midsize sedan. GM says the Malibu will be sold in 100 countries spanning six continents, and one of those markets will be in South Korea, a country where the Malibu has never been offered before.
The General claims that interest in the 'Bu has grown in Korea, with 30,000 Internet club fan members in a market where the sedan has never before been offered. The excitement comes after GM unveiled the Malibu at the 2011 Shanghai Motor Show, where the fresh four-door was named "Most Eye-Catching Car."
Korean car buyers tend to be a very nationalistic bunch, but that won't be a problem for the Malibu, since GM will build the sedan in Bupyeong, Korea this fall. In fact, the Bupyeong plant will be the first facility to build the new sedan. The move to sell the Malibu in Korea is part of GM's plan to replace the Daewoo make with the Chevrolet brand. Hit the jump to read over the GM press release.
Malibu represents first Chevrolet midsize car in Korea
Malibu named Most Eye-Catching Car at Auto Shanghai 2011
DETROIT AND SEOUL – Fresh off the global debut of the all-new Chevrolet Malibu at the New York and Shanghai auto shows, Chevrolet today announced it will build and sell the midsized sedan in Korea.
Malibu, Chevrolet's first midsize sedan to be sold globally, was named this week as the Most Eye-Catching Car at Auto Shanghai 2011. It will be sold in nearly 100 markets on six continents.
"Adding Korea as a key sales market for the new Malibu further increases the brand's global presence and continues our growth path while increasing our car offerings to consumers in Korea," said Russ Clark, Chevrolet Product Director.
Interest in the new Malibu is growing in Korea ahead of its introduction there. Members of Malibu-related Internet clubs total about 30,000 in a market where Malibu has never officially been sold.
Earlier this year, GM Korea announced it is replacing the GM Daewoo nameplate with the Chevrolet brand. This move allows the company to compete in new vehicle segments and offer more choice to Korean customers.
The Chevrolet Malibu boasts expressive design that stands out around the world. With design cues inspired by the Camaro, the Malibu offers customers around the world a premium interior, efficient four-cylinder Ecotec engines and advanced six-speed auto transmissions, the driving capabilities of a premium sports sedan with top safety features.
Chevrolet's global production roll-out of the all-new Malibu begins in Bupyeong, Korea this fall, followed by Jingjiao, China, at the end of 2011 and Fairfax, Kan. and Detroit-Hamtramck, in early 2012.
Separately, the new Malibu was named the Most Eye-Catching Car Model at the Auto Shanghai 2011 Grand Awards ceremony held recently. Shanghai GM, a joint venture between GM and Shanghai Automotive Industry Corp., was named the Best Car Manufacturer.
The new Malibu was one of more than 1,100 vehicles from global and local automakers on display at China's leading auto show. About 5.2 million votes for Most Eye-Catching Car were cast during the 10-day exhibition. The honor for the new model adds to the current Malibu's list of more than 40 industry awards since 2008.
Shanghai GM and SAIC-GM-Wuling showcased more than 25 production and concept vehicles under the Chevrolet, Buick and Cadillac brands at Auto Shanghai 2011.