Late last week, Honda unveiled the production version of its Brio minicar in Thailand. Slated to hit the market in India and Thailand later this year, Honda says that the Brio will "raise the bar and and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency."
With a base MSRP of 399,900 baht ($14,173 U.S. at the current exchange rate) in Thailand, the Brio will square off against stiff competition from the likes of Suzuki, Hyundai and Kia. Still, Honda expects sales to hit 40,000 units annually.
The Brio comes packing Honda's Euro 4-compliant 1.2-liter four-cylinder i-VTEC engine with 90 horsepower on tap. The rev-happy mill can be paired with either a five-speed manual or continuously variable transmission (CVT). Honda expects the Brio to return approximately 47 miles per gallon (U.S.).
The Brio is Honda's lower-cost alternative to vehicles likes the Mazda2 and Ford Fiesta, but unlike those subcompacts that are sold in the U.S., the Brio probably won't be.
[Source: Honda via Green Car Reports]
Bangkok, Thailand, March 17, 2011 - Honda Automobile (Thailand) Co., Ltd. (HATC), Honda's automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)
BRIO is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept*1. Being developed as a commuter car which is easy-to-use even in urban areas, the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.
The BRIO is equipped with Honda's 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4 emission standards.
BRIO features Honda's safety technologies including dual SRS front airbags, disc brakes, Anti-Lock Brake System (ABS) which prevents wheel locking and Electronic Brake Distribution (EBD) which enhances braking performance. (available in all versions).
Incorporating Honda's G-Force Control (G-CON) technology, the BRIO's high-performance body features several outstanding elements that enhance its design, driving performance, ride comfort and collision safety performance. Its high performance body satisfies safety standards for both front and side impacts as specified by the UN Economic Commission for Europe (UNECE)'s regulations 94 and 95, respectively.
Atsushi Fujimoto, President of Honda Automobile (Thailand), said, "It brings Honda great pride to unveil the first BRIO in the world, manufactured, assembled and marketed here in Thailand. The BRIO will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies."
*1 Honda's "man maximum, machine minimum" concept is a basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components.
*2 Measures with ECE R101 mode
Engine Drive Transmission Size(mm)
(length × width × height) Sales Price
1.2-liter i-VTEC FF CVT, 5MT 3,610×1,680×1,485 399,900~508,500
-Exterior colors (5 colors including 1 new color)
Fresh Lime Metallic (new), Taffeta White, Cerulean Blue Metallic, Alabaster Silver Metallic and Crystal Black Pearl.