On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler's Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit's residents. It contained the F-word and, unfortunately, was accidentally sent out on Chrysler's Twitter account. Whoops.
As a result, New Media Strategies was forced to terminate that employee, but now it seems that the company lost even more than one foul-mouthed worker. In a statement released today, Chrysler has announced that it will not renew its contract with NMS and that it will work with the social media company while a new agency is sought. There is no mention of exactly why Chrysler is choosing to sever the relationship but, in the wake of the F-bomb tweet, we're pretty sure we have a good idea.
Is one errant tweet enough to torpedo an entire relationship? It seems to be the case for Chrysler. Click past the jump for the Pentastar's brief statement.
*Update: Chrysler has posted a follow-up message on its corporate blog, where it is explained that Chrysler did not fire the employee who made the mistake. Further, Chrysler explains why it reacted the way it did in letting go of NMS. Check it out here.
[Source: Chrysler]
As a result, New Media Strategies was forced to terminate that employee, but now it seems that the company lost even more than one foul-mouthed worker. In a statement released today, Chrysler has announced that it will not renew its contract with NMS and that it will work with the social media company while a new agency is sought. There is no mention of exactly why Chrysler is choosing to sever the relationship but, in the wake of the F-bomb tweet, we're pretty sure we have a good idea.
Is one errant tweet enough to torpedo an entire relationship? It seems to be the case for Chrysler. Click past the jump for the Pentastar's brief statement.
*Update: Chrysler has posted a follow-up message on its corporate blog, where it is explained that Chrysler did not fire the employee who made the mistake. Further, Chrysler explains why it reacted the way it did in letting go of NMS. Check it out here.
[Source: Chrysler]
Statement in Regards to 2011 Contract with New Media Strategies
March 10, 2011 , Auburn Hills, Mich. - Chrysler Group LLC will not renew its contract with New Media Strategies (NMS) for the remainder of 2011. NMS has agreed to support us with an orderly transition until a new agency has been named. We thank them for the work they have provided to us and wish them the best as they move forward.
March 10, 2011 , Auburn Hills, Mich. - Chrysler Group LLC will not renew its contract with New Media Strategies (NMS) for the remainder of 2011. NMS has agreed to support us with an orderly transition until a new agency has been named. We thank them for the work they have provided to us and wish them the best as they move forward.
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