Porsche to live stream new concept reveal in Detroit

Dec 27th 2010 at 2:32PM
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Porsche 918 Model – Click above for high-res image gallery

Porsche hasn't bothered to show up to the Detroit Auto Show for the past couple years, but the German sports car maker intends to come back with a vengeance in 2011. We've been promised a world premiere, and while we'll be there to cover the unveiling from Cobo Hall, you don't need a press pass or fly into Detroit to see the live unveiling. Porsche plans to broadcast the event via webcast at www.porsche.com/detroit, and what you'll see during the show is anyone's guess.

Earlier in the month Porsche told Bloomberg that it was planning "something spectacular" for Detroit, which makes us think (hope) we'll see a production super-Porsche based off the 918 Spyder concept. Another option could be the world debut of the long-rumored sub-Boxster model rumored to based off the VW BlueSport concept. We won't beat ourselves up too much thinking about it, though, since Detroit is only a couple weeks away. Hit the jump to read the Porsche presser.

[Source: Porsche]
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Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, is starting 2011 with an important show debut in its largest market, the USA. At the North American International Auto Show in Detroit (January 10 to 23) Porsche will be giving a new model its world debut – and various other models their first showing in the USA. The premieres will be broadcast live on the Porsche website www.porsche.com/detroit as webcasts.

The show in the traditional venue of Detroit, nicknamed "Motor City", is regarded as a leading international marketplace and forum for trends and opinions that is particularly relevant for the North American market. Porsche has been experiencing rapidly growing demand among its US customers over the past few months, especially for the new Panamera car line and the new generation of the Cayenne sporty off-roader.

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