Nobody is talking at this point about how much Honda paid for the honor, but we're fairly certain the bags of cash were heavy and plentiful. The biggest question now concerns the products Honda will choose to showcase during the parade. One option that comes to mind is a nationally-televised start to the 2012 Civic campaign. We have no idea whether Honda will be ready to tout the new Civic by next January, but it would make sense to take advantage of the national stage to do so.
[Source: USA Today]