With great fanfare, Apple announced iAd back in June and revealed at the time that the Nissan Leaf would be one of the first items promoted through the iDevice-specific advertising service. This week, the Wall Street Journal is reporting that, overall, advertisers are having a tough time rolling out ads through the mobile iAd network, but Nissan is apparently quite pleased. How good are iAds for the Leaf? A Nissan spokeswoman told the WSJ that iAd "has driven exceptional results to date" and that the tap-through rate on an iAd is five times higher than the click-through rate of Nissan's standard online Leaf campaign.
This is good news for Nissan, because it apparently takes a lot longer to put together an iAd than it does a normal online campaign. They're also pricey. WSJ says the cost to work with Apple to put one together starts at a million dollars. Hey, Leaf fans, you're worth it.