There's no denying that nearly every automaker envisions a greener future ahead, but determining just how green it will be is not an easy task. If you turn to Ford's director of global electrification, Nancy Gioia, the future of the company takes on an intense shade of green that penetrates up to one fourth of the company's vehicles. Gioia told Automotive News that up to a quarter of Ford's cars will be electrified in some way in just ten years.
While Gioia admits that Ford is pushing for hybrids, plug-in hybrids and electric vehicles ( EVs) to account for 25 percent of global sales by 2020, she also acknowledges that an uncertain future lies ahead and there's a chance Ford may fall well short of that goal. Gioia indicates that rapidly changing technology, falling battery prices and other uncertainties that lie ahead make future predictions regarding the success of electrified vehicles difficult to pinpoint at this time. Some suggest EVs will rule the world, while others downplay their importance. At this time, the future outlook depends a lot on who you ask.
[Source: Automotive News – sub. req.]