Chrysler has decided to move the owner's manual for the 2011 Jeep Grand Cherokee out of the paper world and into the ethereal realm of the iPhone App. According to the company, users will have access to all of the standard vehicle system information they're used to, but will also be able to view videos on special vehicle features, connect with other Grand Cherokee owners across the country and Chrysler will also be able to receive user feedback through a number of social media connections.
The cool part is that the app is free to anyone. You don't have to own a Grand Cherokee or lay down any of your hard earned cash if you're curious about the vehicle. At first, the app will only be available for the iPhone and iPod Touch, but will eventually crop up on Blackberry and Android platforms as well. We're a little curious to see if the SUVs will still be available with hardcopy manuals, or if the company will forego paper all together. If it does, what happens in 10 years when the current generation of smart phones are all relics? A whole population of second-hand Grand Cherokee owners may never know what their FCW OFF light means.
Hop the jump to see Chrysler's video introducing the app.
June 17, 2010 , Auburn Hills, Mich.
Last year, Chrysler Group was the first automotive company to replace traditional, bulky owner manuals with DVDs and user guides. This year, the company is introducing the industry's first smartphone vehicle-information application. Information that used to be stuffed into the glove box will now be at your fingertips.
In addition to general vehicle information including vehicle operation, maintenance and warranty, this new app offers product-feature video demonstrations, connections with fellow owners via the company's brands on social media sites, and access to customer care and 24-hour road-side assistance.
"With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers," said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC. "Creating this new channel of communication will enhance the customer experience. And it's a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles."
The vehicle-information app for the all-new 2011 Jeep® Grand Cherokee will be available for download on to personal smartphones. The vehicle-information app, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The app will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers.
The application, which is free to the consumer, will eventually phase into future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the U.S. by the end of this year.
"Tweddle is pleased to extend our long-time relationship with Chrysler Group by enhancing the consumer relationship with their vehicles through mobile applications," said Andrew Tweddle, Tweddle Group President and CEO. "This app will provide Chrysler Group's customers with a dynamic tool that will enable them to get the most out of the features and capabilities offered in their new vehicles."
New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app will allow the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.
Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and social media sites. The app will also contain high-resolution product information images and videos.