Here's a fun little fact for you: When the economy began tanking in late 2008, sales of men's underwear followed, plummeting nearly 12 percent. In fact, male undergarments are one of Alan Greenspan's key market indicators. Why? If you don't have a job, suddenly outdated undies are the least of your concerns. How about another one? On average, men only buy underwear for 17 years of their lives. No, your grandfather isn't wearing the same boxers he picked in Hanoi, but typical guys only buy their own unmentionables from age 19-36. Otherwise, the duty falls on the heads of mothers, girlfriends and wives.
And why do you care? Because both of those tidbits go a long way toward explaining why Jockey, a company that specializes in men's underwear, seems to think most Americans would want to go on a road trip with George Clooney. Don't get us wrong. Clooney seems like a stand up guy, and we certainly wouldn't turn down having a beer with the actor-turned-philanthropist if the opportunity arose, but we could probably come up with a few other persons of interest when it comes to hopping in the car and heading for the horizon. We're thinking the results of the survey may have been slightly skewed to the female end of the spectrum.
The info also keys us in to why Jockey is offering everyone and their cousin the chance to win a gorgeous 1965 Ford Mustang Convertible to go on their very own all-American road trip. The car will be towing a small Airstream from coast to coast to stir up interest, so you can either catch it along the way or sign up here. Here's hoping there's a 289 under the hood. Hit the jump for the PR, and be sure to leave us your pick for a road trip companion in 'Comments.'
Jockey launches Classic Road Trip tour, offers chance to win vintage Ford Mustang
KENOSHA, Wis., May 18 /PRNewswire/ -- A recent survey by Jockey International, Inc. asked Americans who they'd most like to bring on a road trip, and George Clooney was named wingman of choice, edging out actor Will Smith. Funnyman Will Ferrell took the third spot, with star athletes Brett Favre, Tom Brady and Derek Jeter rounding out the list.
While Jockey can't promise you a celebrity co-pilot, this classic American underwear and apparel brand might be able to help you with your ride. To celebrate and promote its popular Jockey Classics collection of men's underwear, Jockey is offering a chance to win a vintage Ford Mustang as part of its Jockey Classic Road Trip tour.
The Jockey Classic Road Trip kicked off with an employee event on May 14 at Jockey headquarters in Kenosha, Wis. and will now proceed to various road trip destinations en route to weekend events in Indiana, Missouri, California, Washington and Iowa.
In true classic fashion, a 1965 Caspian-blue Ford Mustang convertible will serve as the tour vehicle. Jockey will drive the iconic car across multiple U.S. states while pulling a small Airstream trailer, and is inviting the public to share their favorite road trip experiences and destinations at each event, and online at www.JockeyClassic.com/event.
Consumers will also be able to sample Jockey Classic apparel at each tour stop and can register for a chance to win a vintage Ford Mustang. Online contest entry is offered at www.JockeyClassic.com/event for consumers who are unable to visit the tour stops.
The Jockey Classic Road Trip will serve to remind consumers that the Jockey Classic line of men's underwear remains a timeless choice in comfort, quality and style.
"From our staple white tees to our iconic briefs, boxers and boxer briefs, Jockey knows what it means to be a classic," said Mo Moorman, director of public relations at Jockey International, Inc. "We're hitting the road this spring and giving people a chance to interact directly with our great Jockey Classic products. Look for our brand ambassadors -- the Jockey Roadtrippers -- driving a 1965 Mustang, pulling a vintage Airstream trailer. It's truly Classic, and it's the ultimate road trip."
The Jockey Classic Road Trip will visit the Mecum Auto Auction in Indianapolis, Indiana (May 19-23); the Rib America Festival in St. Louis, Missouri (May 29-30); the Temecula Valley Wine and Balloon Festival in Temecula, California (June 4-6); the Tastin' & Racin' Festival in Issaquah, Washington (June 12-13); and the Quad City Air Show in Davenport, Iowa (June 26-27).
Between these larger event destinations, the tour will be making "pit stops" at many places along the way, such as roadside diners and iconic road trip attractions and oddities.
The Classic Road Trip tour team (The Jockey Roadtrippers) will document their trip along the way, sharing comments, photos and videos via a blog, a Twitter feed and a gallery, all aggregated at www.JockeyClassic.com/event.
The Classic Road Trip tour concludes in late June. For more information, please visit www.JockeyClassic.com/event.