Think of automotive brands associated with aviation, and what comes to mind? Saab and Spyker first and foremost (which may or may not be coincidental since the two are now under common ownership). Maybe BMW, Mitsubishi, and Fuji Heavy Industries (makers of Subaru vehicles)... but Infiniti would be a bit of a stretch. In the watchmaking sphere, Bell & Ross are synonymous with aviation, known as they are for producing timepieces designed after airplane instruments. Now the two brands have teamed up for a very limited edition wristwatch.
Complimenting the FX Limited Edition recently released (and almost already sold out) in Europe, only 100 examples of the BR03-92 Instrument Phantom Infiniti wristwatch will be produced, available only through Infiniti Centres in Europe. The timepiece features a 42-millimeter case coated in black carbon powder, black dial and purple accents, supposedly in compliment of Infiniti's brand color. (News to us.) Each example will be individually numbered and fetches a princely sum of £2,809.97 in the UK, equivalent to $4,145. Details in the press release after the jump.
ROLLE, Switzerland (May 11, 2010) – Infiniti, the luxury automotive brand from Japan, has announced the arrival of the Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch, engineered by the Swiss specialist watchmaker Bell & Ross. Just 100 examples are being produced, and will be offered only through Infiniti Centres in Europe.
The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.
The special edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition performance crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide. However, such has been the extensive demand prior to the release of the watch, that only a handful remain.
The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition and is just as beautifully-crafted. The seconds hand which sits on a galvanic black dial, is lined with a distinct purple coating, the same colour which lies at the heart of Infiniti's brand identity, and can be seen everywhere from the instruments of the car to furnishings inside the Infiniti Centre.
Whilst on the move, it is all about the ownership experience which is personal and exclusive: the rear of each the 100 pieces has been engraved with the Infiniti signature and is complemented by an individual number of the edition within the BR03-92 Instrument Phantom Infiniti series.
Jim Wright, Vice President Infiniti Europe, explains: "The limited edition BR03-92 Instrument Phantom watch is a perfect tribute to the core qualities of Infiniti. It is also about offering the Infiniti owner something truly special and individual which we are able to achieve through this exceptional timepiece."
The BR03-92 Instrument Phantom Infiniti watch goes on sale on 01 June 2010 at a recommended retail price (RRP) of £2,809.97 and is available for purchase from all European Infiniti Centres. For their locations which range from Barcelona to Bucharest, see www.infiniti.eu.
Movement: Automatic mechanical ETA 2982.
Functions: Hours, minutes and seconds (all central hands). Date with quick correction.
Case: Diameter 42mm, 316L glass bead blasted steel with black 'carbon-powder coating' finish, and winding crown.
Back: Screw-down, stainless steel with engraving of the Infiniti signature and adjacent personalised limited edition serial number (1–100). Bell & Ross insignia etched below.
Dial: Galvanic Black. Infiniti purple-coloured seconds hand. Numbers, indexes, and photoluminescent finish for optimal night reading. Circular window for date display.
Glass: Anti-reflection sapphire crystal.
Water-resistance: 100 metres (10 bar).
Straps: Heavy-duty synthetic black fabric or rubber.
Reference: BR03 PHANTOM
Unique edition of 100 examples
Infiniti's global line-up includes models such as the Infiniti G sedan, coupe and convertible, the all-new Infiniti M luxury sedan, Infiniti EX compact crossover, Infiniti FX performance crossover, and Infiniti QX full-size luxury crossover. Infiniti currently has over 250 retail outlets worldwide. More information about Infiniti can be found at www.infiniti.com.
About Bell & Ross
Bell & Ross is the luxury French-Swiss watch brand that develops timepieces for professionals which are inspired by dashboard instruments. Famous for its Instrument BR 01 timepiece reminiscent of the cockpit of a plane, the brand has always been faithful to their philosophy of "function initiates form". More information about Bell & Ross can be found at www.bellross.com.