Last year, Suzuki offered its "Free Gas for Summer" promotion on SX4 Sport and Crossover models. Apparently, it was a bit of a success, since the automaker is not only reviving this campaign, but is spreading the promotion across its full model range (Kizashi, Grand Vitara, Equator and SX4 models). Since fuel prices commonly rise in the summer months, we can see many shoppers becoming excited about any promotion that involves free fuel, and with the hot new Kizashi just now hitting dealers, this incentive could indeed boost sales of the hot new midsize sedan.
Customers who purchase a new Suzuki vehicle between May 1st and August 31st will receive a pre-paid debit card which should, theoretically, pay for one summer's worth of fuel. The pre-paid cards range in value from $280 to $442, and are calculated based on the vehicle's EPA fuel economy estimates, and on the Federal Highway Administration's estimated average of 1,000 miles driven per month. Still, even if owners exceed this mileage, having a couple hundred bucks in free gas is nothing to be upset about. The full details are available in Suzuki's press release, after the jump.
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- Offer available on retail purchases of new 2010 Suzuki Kizashi, 2010 Suzuki SportBack, 2010 Suzuki SX4 Sedan, 2010 SX4 Crossover, 2010 Grand Vitara and 2010 Equator models through Aug. 31 - Customers will receive a pre-paid gas card to cover three-month's worth of gas.
BREA, Calif., April 29 /PRNewswire/ -- American Suzuki Motor Corp. (ASMC) today announced its nationwide "Free Gas for Summer" sales promotion, offering car buyers three months of free gasoline on retail purchases of any new 2010 Suzuki model, including the all-new Kizashi, SX4 SportBack, SX4 Sport sedan, SX4 Crossover, Grand Vitara and Equator. Already recognized as the second most fuel-efficient automaker in Corporate Average Fuel Economy (CAFE) with 29.7 mpg, as reported in the EPA 2009 Light-Duty Automotive Technology and Fuel Economy Trends Report, Suzuki offers motorists at the pump even more savings this summer driving season. The Suzuki "Free Gas for Summer" sales program kicks off May 1 and runs through Aug. 31.
"Suzuki recognizes the economic challenges Americans continue to face and thought this promotion was a great way to provide relief for car buyers," said Koichi Suzuki, executive vice president, American Suzuki Automotive Operations. "Working through our U.S. dealer network, we're happy to extend this program to consumers across the country, providing potential buyers even more reason to consider purchasing a Suzuki during the summer shopping season."
Customers will receive a stored value debit card, ranging in value from $280 to $442, which can be used for fuel purchases. The amount of each stored value gas card is determined by several factors, including an assumed three-month timeframe for summer driving, the car's EPA estimated highway mpg, the Federal Highway Administration's estimated average of 1,000 miles driven per month and the U.S. national average price of one gallon of regular gasoline as determined by the U.S. Energy Information Administration.
To learn more about Suzuki's "Free Gas for Summer" sales promotion, or to locate the nearest Suzuki dealer, please visit www.suzukiauto.com. In addition, Suzuki will celebrate the start of this summer's sales promotion with giveaways on Facebook (www.Facebook.com/SuzukiAuto) and Twitter (@SuzukiAuto).