The shared themes between watches and automobiles are nothing new to enthusiasts of either – or more often, both. Like a high-end automobile, the finest timepieces incorporate finely-crafted mechanisms encased in evocative metalwork, and serve for many as a sort of status symbol, representing their passion for all the world to see.
Trouble is, the top examples of European automotive timepieces like Chopard's Mille Miglia line and Bernard Richards Manufacture (B.R.M.) often carry equally car-like price-tags topping the thousands, tens of thousands or even hundreds of thousands of dollars. But now the average Joe looking to get in on the action can take heart, because like the Fords that took on the Ferraris of yore and the Corvettes that take on today's Porsches, a decidedly more accessible challenger has arisen from Detroit.
MoTown's own watchmaker, Equipe just came back from displaying their debut collection at the Baselworld watch show in Switzerland where it took on Europe's finest. But unlike its Swiss counterparts that incorporate one or two racing-themed pieces in their catalogs, Equipe's entire range draws its inspiration from the automobile. Offerings carry names like the Hemi, the Dash, the Octane or the Rollbar, and bear design features that'll be instantly recognizable to any gearhead.
Each packs a Miyota/Citizen Japanese quartz movement, surgical-grade stainless steel construction, water resistance to 100 meters and its own VIN-style serial number. Best of all, most of the models are priced in the $299-599 range, making them decidedly more accessible – if less exclusive and prestigious – than its Old World competition. Check out the full collection of 15 models in the gallery below, the details in the press release after the jump and the website after the link for more information and a closer look.
DETROIT -- Equipe is a unique and powerful brand of timepieces unlike anything else on the market today. These high-performance watches, born in Detroit, automotive capitol of the world, are geared for those who are passionate about classic cars, collectible automobiles and auto racing in general.
Never before has so much original design reality converged in a watch brand. Like the cars they represent, Equipe watches own the road, and enable the wearer to proudly display his passion on the wrist. Much like the muscle cars of half a century ago still so coveted, and the classic cars of yesteryear so beloved today, Equipe watches evoke the same emotions for a car enthusiast, and tell a similar story. Equipe is all about the unbridled spirit and ravishing beauty of automobiles. Each Equipe watch collection recalls some high-option auto feature – from the engine to the exhaust, from the interior to the exterior, from the tiniest ball joint to the most obvious paint color. Equipe embodies identifiable parts of the car with enviable reality and daring design.
Equipe watches are the brainchild of a passionate classic automobile lover living and working in Detroit, where automotive creativity reigns supreme. By incorporating deluxe décor, vigorous body style and performance under the hood of Equipe watches, the brand gives car lovers a way to bring their hobby out of the garage. The various collections of Equipe watches – each one distinctly different from one another and each immediately identifiable – are so alluring that Equipe will become a new collecting passion. With 15 series, such as the Dash, Engine, Hemi and BallJoint, among others, the edgy styles are a masterpiece in watchmaking design that most customers will want to own more than one.
Designed in Detroit and made according to the strictest standards of excellence and high performance, each Equipe line has its own unique body style and is crafted of the finest materials. All watches utilize high-grade 316L surgical stainless steel, Miyota/Citizen movements, hardened non-glare mineral crystals, screw-down crowns, screw-in casebacks, and luminous hands, markers or dials. All models are water resistant to 100 meters and are backed by a one-year warranty. Automotive accents are used in each of the models, including striking gasket designs, power belts, timing chains, gauges, machined effects and other sleek touches that recall the golden age of horsepower in Detroit.
Each Equipe watch has its own VIN serial number, and each is sold in a presentation box that resembles a tool box. Equipe watches retail for $299 to $599, with the top-of-the-line Ball Joint selling for $999 due to its extremely high-tech 360-degree moveable lugs.
While the car may have to be parked in the garage, Equipe can be driven 24/7. For more information, visit www.Equipewatches.com.