Ford is expanding its EcoBoost engine strategy to Europe this summer with the introduction of 2.0-liter and 1.6-liter inline-four cylinder engines. The EcoBoost range of turbocharged and direct injected gasoline engines debuted last summer here in North America with the launch of the 3.5-liter twin-turbo V6 in the Ford Taurus SHO, Flex and Lincoln MKS and MKT.
Ford will debut refreshed versions of its S-Max and Galaxy minivans this summer, both of which will use the 2.0-liter EcoBoost engine that will also be available in the updated Edge later this year. In the European van applications, the 2.0-liter will be rated at 200 horsepower, which is on the low end for an engine of this type and displacement. Power numbers for the four-cylinder turbo in U.S. applications haven't yet been announced but will likely be in the 230–240 hp range to match the current 3.0-liter V6 used in the Fusion and Escape.
The smaller C-Max and Grand C-Max will be the first vehicles to use a 1.6-liter EcoBoost when they go on sale in the fall. The 1.6-liter will be offered in two power levels, 148 hp and 177 hp. For now Ford is only committing to installing the 1.6-liter in the two MPV variants. However, when we got our first preview of the Focus models that debuted in Detroit, Ford officials acknowledged that an EcoBoost-powered Focus would eventually join the 2.0-liter normally aspirated engine in North America.
American enthusiasts hoping for a chance to buy Ford's raucous 300-hp Focus RS that launched in Europe last year won't be getting that particular car. However, Ford is confirming this week at the Geneva Motor Show that a global performance car based on the new Focus is definitely coming with EcoBoost power. When the Explorer America Concept was unveiled in Detroit two years ago, Ford also talked about a 275-hp 2.0-liter EcoBoost engine, which would certainly be plenty in the Focus, especially if it stays front-wheel drive.
[Source: Ford]
Geneva, March 2, 2010 – Ford Motor Company's next-generation C-segment vehicles will provide customers with a class-leading choice of affordable new technologies and features, superb craftsmanship and outstanding fuel economy, and will continue to set the global C-segment benchmark standard for driving quality.
The latest model to be revealed is the stylish, next-generation Focus wagon for 2011, making its global debut at the 2010 Geneva Motor Show alongside the sporty five-door Focus hatchback, also coming in 2011, and Ford C-MAX and Grand C-MAX sibling models which go on sale in Europe later this year.
The new Focus is the hero model from Ford's new global C-segment platform and will be sold in more than 120 markets worldwide with 80 per cent parts commonality across all markets. European and North American Focus production will start simultaneously in late 2010 and it will go on sale early in 2011. Production will be introduced in other countries later.
Also based on Ford's global C-car platform, the all-new C-MAX and Grand C-MAX Multi-Activity Vehicles will go on sale in Europe during the second half of 2010, with the seven-passenger Grand C-MAX also scheduled for launch in North America late in 2011.
"We aren't accepting any compromises in the development of our new global C-segment vehicles and the overwhelmingly positive reception given to the next-generation Focus at its unveiling in Detroit gives us confidence that we've got it right," said Ford of Europe Chairman and CEO, John Fleming. "Above all, we believe our new Focus and the C-MAX family will bring an unrivalled blend of new technologies, innovative features and driving quality to this fiercely competitive segment."
Focus Technology: Set for Class Leadership
The global scale of Ford's C-car programme makes more technologies and features economically viable than ever before for cars in this segment.
The substantial technology package for the next-generation Focus and C-MAX and Grand C-MAX models promises clear leadership in the C-car segment, and also offers customers an exciting array of advanced features generally found only in larger and more expensive vehicles.
"Our clear objective is to offer C-car customers around the world more relevant, affordable and innovative technologies and features than any other manufacturer," said Derrick Kuzak, Ford's group vice president for Product Development. "It will not be a case of technology for technology's sake either. Our efforts are directed towards making the new Focus easier to live with, safer to ride in and more fuel efficient than any other C-car. And, in keeping with the Focus legacy, it must be the best car to drive by far."
The new features, however, have been designed to be affordable, simple and highly intuitive to use, while enhancing convenience, safety and cost of ownership for the vehicle owner and occupants.
Just a look at the extensive list of major features and technologies that will be available across the new Ford C-car range (depending on vehicle, series and market) provides proof of this:
MyFord - Within the cockpit, the most significant innovation is the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On those high series vehicles with High Nav, the MyFord Touch system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.
SYNC - MyFord is complemented by a new generation of Ford's powerful SYNC connectivity package, which includes sophisticated voice control system, Bluetooth® and satellite navigation, along with connection points for a wide variety of external devices and media players. The Ford SYNC system will make its European debut in the next-generation Focus when it is launched early in 2011.
Active Park Assist (semi-automatic parking system) – Unlike many expensive camera-based systems, Ford Active Park Assist uses sensors around the vehicle working in tandem with Electric Power Assist Steering (EPAS), to guide the vehicle into a parallel parking space. The length and depth of potential spaces are measured and if suitable, are identified for semi-automated parking. The steering is then automatically controlled while the driver operates accelerator, brake and gear control.
Torque Vectoring Control – This dynamic cornering facility is usually found on expensive sports cars and uses the car's braking system to imitate the effect of a torque vectoring differential, constantly balancing the distribution of engine torque between the two front wheels to suit driving conditions and road surface. In particular, when accelerating through corners, the system applies braking to the front inside wheel so more of the engine torque goes to the outside wheel, which provides more grip and better handling. The system is designed not only to delight experienced and enthusiastic drivers but provide less experienced drivers with confidence and control, particularly in difficult driving conditions.
Low speed collision mitigation system – Using a forward looking radar sensor, this system detects objects in front of the car and continuously (50 times per second) calculates the brake force required to avoid a collision. Depending on the distance to the object and the vehicle's own speed, the system automatically applies the brakes. If the estimated braking force exceeds a given level without the driver responding, the risk of a collision is considered imminent and the system automatically reduces throttle input and further applies the brakes. The system is designed for speeds below 30km/h
(20 mph) and helps drivers to avoid low speed collisions.
Adaptive Cruise Control – This improved cruise control system helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. When the system senses a vehicle in front, it decelerates automatically to keep the preset distance, accelerating back to the preset cruising speed once the road ahead is clear.
Adjustable Speed Limiter Device (ASLD) – This is designed to help drivers, for whatever reason, set a chosen speed limit which the vehicle will then prevent them from unintentionally exceeding (e.g. motorway or urban speed limits). Once set the accelerator will not accept additional input to exceed it. Displayed information keeps the driver informed and in emergency situations the system can be overruled by kicking down the accelerator pedal.
Lane Departure Warning with Lane Keeping Aid – A forward-looking camera continuously monitors the road ahead and evaluates where the car is in relation to lane markings. If the vehicle's wheels approach the lane markings, the driver is alerted by a vibrating steering wheel which allows him to react quickly. Lane Keeping Aid applies a small amount of steering wheel torque to help the driver recognise that action is needed to keep the vehicle within the chosen lane. If the driver uses the indicators, or the driving situation suggests a lane change is intended, the alerts are suppressed. Two levels of sensitivity adjustment and three levels of warning intensity are available according to driver preference. The system is deactivated at speeds below 70km/h (43 mph) so it does not operate in urban driving. The function can also be switched off manually.
Blind Spot Information System – This easy-to-use, radar-based feature alerts drivers to obstacles that may be hidden in the blind spot. When traffic enters the driver's blind spot on either side of the vehicle, a warning light in the corresponding side mirror illuminates helping the driver to change lanes safely. The warning lights are positioned so the driver does not get distracted during normal driving. The system works at speeds above 10 km/h (6 mph).
Auto High Beam Control – This improves driver visibility significantly during night driving. Using a forward looking camera, the system detects light sources ahead and when oncoming vehicles are sensed, automatically switches to low beam to avoid glare. The high beam is also deactivated in urban areas.
Driver Alert – This system computes an attention level for the driver and shows it in the cluster on request. The level is based on statistical analysis of lane information collected by the forward looking camera as well as the vehicle's yaw behaviour. Additionally if driver attention falls below a certain level, for example when he is tired or falling asleep, the vehicle will issue a warning alert.
Traffic Sign Recognition – Recognises traffic signs on the right or left side of the road and shows them in the driver's information display. Speed limits as well as overtaking signs are identified and can be indicated simultaneously in the cluster.
Electric power steering with pull-drift compensation and torque steer compensation – Minimises fuel consumption, while also helping to eliminate unwanted steering disturbances.
Economy shift indicator – Visibly advises the driver when to change gear for optimum fuel economy.
Ford EasyFuel – This award-winning, capless refuelling system helps to prevent the driver misfuelling their vehicle.
Ford Keyless System and Ford Power start button – Ford's easy-to-use keyless entry and push-button start system.
Power Child Locks – Allow the driver to electronically activate or release the rear-door child locks via a simple control switch.
All-seat Beltminder – Monitors the first, second and third row of seats. Active acoustic warning and a visible signal is given for unbelted front seat occupants, while visible signals in the instrument cluster are provided for seat belt use in the rear rows. Additional acoustic warning is given if any occupant in the car unbuckles a seat belt while the vehicle is in motion.
Rear view camera – Tailgate mounted camera for safe and accurate reversing, with a clear image displayed on the centre console screen.
Ford Mobile Navigation – Allows the driver to use a compatible smart phone as a navigation system.
ONE Ford, One Focus
Under Ford Motor Company's global ONE Ford initiative, the next-generation Focus has been developed by an international team led from Ford's European small and medium vehicle centre of excellence in Merkenich near Cologne, Germany, with powertrain development led by a similar team at Ford's Dunton Technical Centre in England.
The product team based in Europe was able to call on the experience acquired from recent programmes such as the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford's engineering centres in Dearborn, Michigan in the U.S. and in Australia and Asia. Overall, some 1,800 Ford engineers globally are heavily involved in the development of what promises to be the most significant model to wear the Focus name since the very first example was launched
in 1998.
"The scale, level of commonality and global reach of Ford's new C-segment strategy, plus our global development and sourcing strategy have made it possible to provide a level of refinement and feature content that we believe will be unrivalled in this vehicle segment," said Derrick Kuzak, Ford's group vice president for Product Development. "The breadth of the technology and feature content plus the sophistication of the powertrain and safety strategy will be surprising, even to drivers of larger or more premium vehicles."
Focus on the Road - Unmatched Driving Quality
From its original introduction in 1998, the Ford Focus has been acclaimed for setting new levels of agility and responsiveness in the C-car segment. Ford will set new standards with the next-generation Focus by targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.
To deliver this performance, engineers have updated the innovative suspension concepts from prior models, developing optimised new designs for the "control blade" multilink rear suspension and the semi-isolated front subframe.
The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking.
Ford's European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of the advanced Torque Vectoring Control system, which acts like an electronic differential to transfer power between the drive wheels, delivering reduced understeer, improved traction, better turn-in and even more precise, effortless, driving.
"The Focus has always been renowned for the quality of its driving dynamics, and the new model will build on that reputation," explained Gunnar Herrmann, Ford's Global C-car Vehicle Line Director. "Our dynamics engineers have been able to achieve greater steering precision and agility, while also delivering a noticeable improvement in refinement and comfort levels."
Focus Power: Outstanding Economy, Low CO2
The engaging driver appeal of the new Ford Focus is enhanced by a powertrain range that delivers spirited performance and targets leadership in fuel economy and CO2 emissions. It will be shared by other models in Ford's new C-car line up.
The European powertrain line-up for the next-generation Focus will include a range of brand new Ford EcoBoost 4-cylinder turbocharged direct injection petrol engines and a choice of improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models.
European customers have the choice of the new high-efficiency 1.6-litre Ford EcoBoost SCTi petrol direct-injection turbo engine with targeted outputs of 150 PS or 180 PS, or the light and responsive 1.6-litre Duratec Ti-VCT unit with targeted outputs of 125 PS
or 105 PS.
Diesel offerings include the 2.0-litre and 1.6-litre Duratorq TDCi engines that have been completely updated for 2010 with significantly improved fuel economy, performance and refinement. The powerful and smooth 2.0-litre line-up offers 163 PS, 140 PS or 115 PS, while the responsive and economical 1.6-litre engine delivers 115 PS or 95 PS.
The 2.0-litre TDCi diesel is also available with the advanced, high-efficiency Ford PowerShift 6-speed dual-clutch automatic transmission in a choice of 163 PS, 140 PS and 115 PS ratings. The Ford PowerShift transmission is an advanced dual-clutch design, combining the efficiency, optimised gear ratios and driving enjoyment of a manual gearbox with the smoothness and ease-of-use of a conventional automatic.
Focus Quality: Craftsmanship in Every Detail
With global customers now demanding a more premium experience from small- and medium-sized vehicles, achieving outstanding levels of quality and craftsmanship is a primary objective for the next-generation Ford Focus.
Significant strides have been made in reducing cabin noise, promising a quieter interior environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger and more expensive vehicles.
Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner's expectations. Particular attention has been given to the quality of interior trim materials, and the colour matching, gaps, flushness and tolerances where one part meets another.
Across the majority of vehicle attributes, Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim.
Focus Design – A New Level of 'kinetic design'
A no-compromise approach to the next-generation Ford Focus is immediately evident from the striking exterior design of the sporty five-door and elegant new wagon models on display in Geneva. Both demonstrate the high level of distinctive style and presence that the new range will offer.
"With the new Focus, we have delivered a lower, sleeker and more sporting design," explains Martin Smith, Ford of Europe's Executive Design Director. "Each of the bodystyles has the same modern and expressive quality as our other recent European models, but we have taken the design language to the next level for the Focus to create a bold new look."
The bodystyles share a sporty and dynamic character, marking the next evolution of Ford's acclaimed kinetic design form language, which has contributed to the growing popularity of the company's latest small and medium cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road.
With its rakish appearance, the new Focus wagon also makes a design statement and provides the ideal balance of dynamic looks and functional practicality. Full-length integrated roof rails enhance the wagon's attractive kinetic design, while the tailgate has a self-closing function and neatly incorporates a compact roof spoiler.
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.
The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
Focus Structure: Strength and Safety
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance.
High-strength steels are used extensively in the next-generation Focus bodyshell. High-strength steels comprise 55 per cent of the bodyshell, and more than 26 per cent of the vehicle's structure is formed from ultra-high-strength and Boron steels.
These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimising the vehicle's weight.
The structural integrity of the body shell is also reflected in its torsional rigidity, which is 10 per cent greater than the current European Focus.
This meticulous attention to detail is also reflected in Ford's global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world.
"We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivalled ownership experience," said John Fleming. "The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting, appealing and class-leading cars."
Ford will debut refreshed versions of its S-Max and Galaxy minivans this summer, both of which will use the 2.0-liter EcoBoost engine that will also be available in the updated Edge later this year. In the European van applications, the 2.0-liter will be rated at 200 horsepower, which is on the low end for an engine of this type and displacement. Power numbers for the four-cylinder turbo in U.S. applications haven't yet been announced but will likely be in the 230–240 hp range to match the current 3.0-liter V6 used in the Fusion and Escape.
The smaller C-Max and Grand C-Max will be the first vehicles to use a 1.6-liter EcoBoost when they go on sale in the fall. The 1.6-liter will be offered in two power levels, 148 hp and 177 hp. For now Ford is only committing to installing the 1.6-liter in the two MPV variants. However, when we got our first preview of the Focus models that debuted in Detroit, Ford officials acknowledged that an EcoBoost-powered Focus would eventually join the 2.0-liter normally aspirated engine in North America.
American enthusiasts hoping for a chance to buy Ford's raucous 300-hp Focus RS that launched in Europe last year won't be getting that particular car. However, Ford is confirming this week at the Geneva Motor Show that a global performance car based on the new Focus is definitely coming with EcoBoost power. When the Explorer America Concept was unveiled in Detroit two years ago, Ford also talked about a 275-hp 2.0-liter EcoBoost engine, which would certainly be plenty in the Focus, especially if it stays front-wheel drive.
[Source: Ford]
NEXT-GENERATION FORD FOCUS TARGETS CLASS-LEADING TECHNOLOGY FOR GLOBAL CUSTOMERS
- Next-generation Ford Focus, along with new C-MAX and Grand C-MAX, to introduce host of class-leading technologies and features to C-segment
- Global debut for stylish new Focus wagon at Geneva Motor Show
- New Focus range will maintain benchmark standard for driving quality
- Ford targets leadership in fuel economy and CO2 levels in C-segment
- New Focus developed without compromise for global release and to meet requirements of over 120 different markets
Geneva, March 2, 2010 – Ford Motor Company's next-generation C-segment vehicles will provide customers with a class-leading choice of affordable new technologies and features, superb craftsmanship and outstanding fuel economy, and will continue to set the global C-segment benchmark standard for driving quality.
The latest model to be revealed is the stylish, next-generation Focus wagon for 2011, making its global debut at the 2010 Geneva Motor Show alongside the sporty five-door Focus hatchback, also coming in 2011, and Ford C-MAX and Grand C-MAX sibling models which go on sale in Europe later this year.
The new Focus is the hero model from Ford's new global C-segment platform and will be sold in more than 120 markets worldwide with 80 per cent parts commonality across all markets. European and North American Focus production will start simultaneously in late 2010 and it will go on sale early in 2011. Production will be introduced in other countries later.
Also based on Ford's global C-car platform, the all-new C-MAX and Grand C-MAX Multi-Activity Vehicles will go on sale in Europe during the second half of 2010, with the seven-passenger Grand C-MAX also scheduled for launch in North America late in 2011.
"We aren't accepting any compromises in the development of our new global C-segment vehicles and the overwhelmingly positive reception given to the next-generation Focus at its unveiling in Detroit gives us confidence that we've got it right," said Ford of Europe Chairman and CEO, John Fleming. "Above all, we believe our new Focus and the C-MAX family will bring an unrivalled blend of new technologies, innovative features and driving quality to this fiercely competitive segment."
Focus Technology: Set for Class Leadership
The global scale of Ford's C-car programme makes more technologies and features economically viable than ever before for cars in this segment.
The substantial technology package for the next-generation Focus and C-MAX and Grand C-MAX models promises clear leadership in the C-car segment, and also offers customers an exciting array of advanced features generally found only in larger and more expensive vehicles.
"Our clear objective is to offer C-car customers around the world more relevant, affordable and innovative technologies and features than any other manufacturer," said Derrick Kuzak, Ford's group vice president for Product Development. "It will not be a case of technology for technology's sake either. Our efforts are directed towards making the new Focus easier to live with, safer to ride in and more fuel efficient than any other C-car. And, in keeping with the Focus legacy, it must be the best car to drive by far."
The new features, however, have been designed to be affordable, simple and highly intuitive to use, while enhancing convenience, safety and cost of ownership for the vehicle owner and occupants.
Just a look at the extensive list of major features and technologies that will be available across the new Ford C-car range (depending on vehicle, series and market) provides proof of this:
MyFord - Within the cockpit, the most significant innovation is the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On those high series vehicles with High Nav, the MyFord Touch system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.
SYNC - MyFord is complemented by a new generation of Ford's powerful SYNC connectivity package, which includes sophisticated voice control system, Bluetooth® and satellite navigation, along with connection points for a wide variety of external devices and media players. The Ford SYNC system will make its European debut in the next-generation Focus when it is launched early in 2011.
Active Park Assist (semi-automatic parking system) – Unlike many expensive camera-based systems, Ford Active Park Assist uses sensors around the vehicle working in tandem with Electric Power Assist Steering (EPAS), to guide the vehicle into a parallel parking space. The length and depth of potential spaces are measured and if suitable, are identified for semi-automated parking. The steering is then automatically controlled while the driver operates accelerator, brake and gear control.
Torque Vectoring Control – This dynamic cornering facility is usually found on expensive sports cars and uses the car's braking system to imitate the effect of a torque vectoring differential, constantly balancing the distribution of engine torque between the two front wheels to suit driving conditions and road surface. In particular, when accelerating through corners, the system applies braking to the front inside wheel so more of the engine torque goes to the outside wheel, which provides more grip and better handling. The system is designed not only to delight experienced and enthusiastic drivers but provide less experienced drivers with confidence and control, particularly in difficult driving conditions.
Low speed collision mitigation system – Using a forward looking radar sensor, this system detects objects in front of the car and continuously (50 times per second) calculates the brake force required to avoid a collision. Depending on the distance to the object and the vehicle's own speed, the system automatically applies the brakes. If the estimated braking force exceeds a given level without the driver responding, the risk of a collision is considered imminent and the system automatically reduces throttle input and further applies the brakes. The system is designed for speeds below 30km/h
(20 mph) and helps drivers to avoid low speed collisions.
Adaptive Cruise Control – This improved cruise control system helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. When the system senses a vehicle in front, it decelerates automatically to keep the preset distance, accelerating back to the preset cruising speed once the road ahead is clear.
Adjustable Speed Limiter Device (ASLD) – This is designed to help drivers, for whatever reason, set a chosen speed limit which the vehicle will then prevent them from unintentionally exceeding (e.g. motorway or urban speed limits). Once set the accelerator will not accept additional input to exceed it. Displayed information keeps the driver informed and in emergency situations the system can be overruled by kicking down the accelerator pedal.
Lane Departure Warning with Lane Keeping Aid – A forward-looking camera continuously monitors the road ahead and evaluates where the car is in relation to lane markings. If the vehicle's wheels approach the lane markings, the driver is alerted by a vibrating steering wheel which allows him to react quickly. Lane Keeping Aid applies a small amount of steering wheel torque to help the driver recognise that action is needed to keep the vehicle within the chosen lane. If the driver uses the indicators, or the driving situation suggests a lane change is intended, the alerts are suppressed. Two levels of sensitivity adjustment and three levels of warning intensity are available according to driver preference. The system is deactivated at speeds below 70km/h (43 mph) so it does not operate in urban driving. The function can also be switched off manually.
Blind Spot Information System – This easy-to-use, radar-based feature alerts drivers to obstacles that may be hidden in the blind spot. When traffic enters the driver's blind spot on either side of the vehicle, a warning light in the corresponding side mirror illuminates helping the driver to change lanes safely. The warning lights are positioned so the driver does not get distracted during normal driving. The system works at speeds above 10 km/h (6 mph).
Auto High Beam Control – This improves driver visibility significantly during night driving. Using a forward looking camera, the system detects light sources ahead and when oncoming vehicles are sensed, automatically switches to low beam to avoid glare. The high beam is also deactivated in urban areas.
Driver Alert – This system computes an attention level for the driver and shows it in the cluster on request. The level is based on statistical analysis of lane information collected by the forward looking camera as well as the vehicle's yaw behaviour. Additionally if driver attention falls below a certain level, for example when he is tired or falling asleep, the vehicle will issue a warning alert.
Traffic Sign Recognition – Recognises traffic signs on the right or left side of the road and shows them in the driver's information display. Speed limits as well as overtaking signs are identified and can be indicated simultaneously in the cluster.
Electric power steering with pull-drift compensation and torque steer compensation – Minimises fuel consumption, while also helping to eliminate unwanted steering disturbances.
Economy shift indicator – Visibly advises the driver when to change gear for optimum fuel economy.
Ford EasyFuel – This award-winning, capless refuelling system helps to prevent the driver misfuelling their vehicle.
Ford Keyless System and Ford Power start button – Ford's easy-to-use keyless entry and push-button start system.
Power Child Locks – Allow the driver to electronically activate or release the rear-door child locks via a simple control switch.
All-seat Beltminder – Monitors the first, second and third row of seats. Active acoustic warning and a visible signal is given for unbelted front seat occupants, while visible signals in the instrument cluster are provided for seat belt use in the rear rows. Additional acoustic warning is given if any occupant in the car unbuckles a seat belt while the vehicle is in motion.
Rear view camera – Tailgate mounted camera for safe and accurate reversing, with a clear image displayed on the centre console screen.
Ford Mobile Navigation – Allows the driver to use a compatible smart phone as a navigation system.
ONE Ford, One Focus
Under Ford Motor Company's global ONE Ford initiative, the next-generation Focus has been developed by an international team led from Ford's European small and medium vehicle centre of excellence in Merkenich near Cologne, Germany, with powertrain development led by a similar team at Ford's Dunton Technical Centre in England.
The product team based in Europe was able to call on the experience acquired from recent programmes such as the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford's engineering centres in Dearborn, Michigan in the U.S. and in Australia and Asia. Overall, some 1,800 Ford engineers globally are heavily involved in the development of what promises to be the most significant model to wear the Focus name since the very first example was launched
in 1998.
"The scale, level of commonality and global reach of Ford's new C-segment strategy, plus our global development and sourcing strategy have made it possible to provide a level of refinement and feature content that we believe will be unrivalled in this vehicle segment," said Derrick Kuzak, Ford's group vice president for Product Development. "The breadth of the technology and feature content plus the sophistication of the powertrain and safety strategy will be surprising, even to drivers of larger or more premium vehicles."
Focus on the Road - Unmatched Driving Quality
From its original introduction in 1998, the Ford Focus has been acclaimed for setting new levels of agility and responsiveness in the C-car segment. Ford will set new standards with the next-generation Focus by targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.
To deliver this performance, engineers have updated the innovative suspension concepts from prior models, developing optimised new designs for the "control blade" multilink rear suspension and the semi-isolated front subframe.
The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking.
Ford's European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of the advanced Torque Vectoring Control system, which acts like an electronic differential to transfer power between the drive wheels, delivering reduced understeer, improved traction, better turn-in and even more precise, effortless, driving.
"The Focus has always been renowned for the quality of its driving dynamics, and the new model will build on that reputation," explained Gunnar Herrmann, Ford's Global C-car Vehicle Line Director. "Our dynamics engineers have been able to achieve greater steering precision and agility, while also delivering a noticeable improvement in refinement and comfort levels."
Focus Power: Outstanding Economy, Low CO2
The engaging driver appeal of the new Ford Focus is enhanced by a powertrain range that delivers spirited performance and targets leadership in fuel economy and CO2 emissions. It will be shared by other models in Ford's new C-car line up.
The European powertrain line-up for the next-generation Focus will include a range of brand new Ford EcoBoost 4-cylinder turbocharged direct injection petrol engines and a choice of improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models.
European customers have the choice of the new high-efficiency 1.6-litre Ford EcoBoost SCTi petrol direct-injection turbo engine with targeted outputs of 150 PS or 180 PS, or the light and responsive 1.6-litre Duratec Ti-VCT unit with targeted outputs of 125 PS
or 105 PS.
Diesel offerings include the 2.0-litre and 1.6-litre Duratorq TDCi engines that have been completely updated for 2010 with significantly improved fuel economy, performance and refinement. The powerful and smooth 2.0-litre line-up offers 163 PS, 140 PS or 115 PS, while the responsive and economical 1.6-litre engine delivers 115 PS or 95 PS.
The 2.0-litre TDCi diesel is also available with the advanced, high-efficiency Ford PowerShift 6-speed dual-clutch automatic transmission in a choice of 163 PS, 140 PS and 115 PS ratings. The Ford PowerShift transmission is an advanced dual-clutch design, combining the efficiency, optimised gear ratios and driving enjoyment of a manual gearbox with the smoothness and ease-of-use of a conventional automatic.
Focus Quality: Craftsmanship in Every Detail
With global customers now demanding a more premium experience from small- and medium-sized vehicles, achieving outstanding levels of quality and craftsmanship is a primary objective for the next-generation Ford Focus.
Significant strides have been made in reducing cabin noise, promising a quieter interior environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger and more expensive vehicles.
Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner's expectations. Particular attention has been given to the quality of interior trim materials, and the colour matching, gaps, flushness and tolerances where one part meets another.
Across the majority of vehicle attributes, Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim.
Focus Design – A New Level of 'kinetic design'
A no-compromise approach to the next-generation Ford Focus is immediately evident from the striking exterior design of the sporty five-door and elegant new wagon models on display in Geneva. Both demonstrate the high level of distinctive style and presence that the new range will offer.
"With the new Focus, we have delivered a lower, sleeker and more sporting design," explains Martin Smith, Ford of Europe's Executive Design Director. "Each of the bodystyles has the same modern and expressive quality as our other recent European models, but we have taken the design language to the next level for the Focus to create a bold new look."
The bodystyles share a sporty and dynamic character, marking the next evolution of Ford's acclaimed kinetic design form language, which has contributed to the growing popularity of the company's latest small and medium cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road.
With its rakish appearance, the new Focus wagon also makes a design statement and provides the ideal balance of dynamic looks and functional practicality. Full-length integrated roof rails enhance the wagon's attractive kinetic design, while the tailgate has a self-closing function and neatly incorporates a compact roof spoiler.
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.
The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
Focus Structure: Strength and Safety
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance.
High-strength steels are used extensively in the next-generation Focus bodyshell. High-strength steels comprise 55 per cent of the bodyshell, and more than 26 per cent of the vehicle's structure is formed from ultra-high-strength and Boron steels.
These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimising the vehicle's weight.
The structural integrity of the body shell is also reflected in its torsional rigidity, which is 10 per cent greater than the current European Focus.
This meticulous attention to detail is also reflected in Ford's global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world.
"We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivalled ownership experience," said John Fleming. "The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting, appealing and class-leading cars."
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