New York Preview: Kia teases Magentis (a.k.a. Optima) midsize sedan

2011 Kia Magentis sketch – Click above for high-res image gallery

Kia is all set to debut the latest version of its Magentis midsize sedan at the New York Auto Show in April. Not familiar with the Magentis? Actually, you likely are – the Magentis is known as the Optima here in the States. We just saw spy shots of the next-gen Magentis earlier this month, and the Korean automaker has now seen fit to tease the car with some sketches that "[embody] a bold, athletic and sporty visual energy," which, unsurprisingly, is not unlike the new Sonata from parent company Hyundai – though we're sure the Optima will get its own unique look courtesy of designer Peter Schreyer.

Kia also tells us that its next midsize machine will be longer, lower and wider than the current car with a significantly longer wheelbase that affords "considerably more space for both people and luggage." The 2011 Kia Optima will go on sale here in the U.S. this autumn while the European Magentis will hit the market in the spring of 2011. Check out the high-res teaser images below and hit the jump for the brief official press release.


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[Source: Kia]
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WORLD DEBUT FOR NEXT KIA MAGENTIS AT NEW YORK

The next generation Kia Magentis will make its public world premiere at the New York International Auto Show on Friday 2 April 2010.

A fresh design from the ground up, Kia's all-new version of its popular mid-size saloon is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous model, the new Magentis features a significantly longer wheelbase and will offer considerably more space for both people and luggage.

The new Magentis will go on sale in the USA and in non-European markets – where it is known as Optima - from autumn 2010, while sales in Europe are expected to begin in the Spring of 2011. No on-sale date for the UK has yet been announced – keep an eye on www.kia.co.uk for details in due course.

The world premiere of the next generation Magentis will take place at the Kia Stand on Level 1 of the 'Jacob Javits Center' located between 34-39 Streets on 11th Avenue in New York City.

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