At the National Automobile Dealers Association convention in Orlando, FL on Sunday, Ford's President of the Americas Mark Fields announced the first new product for Mercury in several years. The fate of Ford's middle brand has been in doubt for over a decade as models like the Tracer, Sable and Cougar have been discontinued. In what's surely welcome news to Lincoln/Mercury dealers, Fields informed NADA that Mercury would get a new small car based on the new global compact platform that underpins the forthcoming 2012 Focus and Grand C-Max.
The new baby Mercury will be one of 10 different vehicles that come off that platform and it's expected that a small Lincoln based on the Concept C that debuted at the 2009 Detroit Auto Show will also join it. The Mercury Mountaineer is not expected to be replaced when the new Explorer debuts later this year, leaving Mercury with the Milan, Mariner and the new compact. Fields gave no other details about the new car, but it could be a version of one of the other European Focus models, such as the coupe-convertible or the smaller five-seat C-Max.