BMW, eat your art out – Infiniti can do art cars too! At the 14th Annual Canadian Art Gallery Hop Gala in Toronto, Infiniti of Canada unveiled their G37 Anniversary Art Project Vehicle. It's a Infiniti G37 Sport Coupe that has been painted by Montreal artist Heidi Taillefer. The car was decorated to celebrate Infiniti's 20th anniversary, but the Japanese automaker worked with Cirque du Soleil on the project.
So, how does the artistic Canadian entertainment company fit into the picture? Cirque du Soleil is also celebrating an important anniversary, their 25th, and the paintwork adorning the car (which took over 300 hours to complete) was inspired by the offbeat circus. The car is also going to appear at select Cirque events in Canada in the future, and the ultimate plan is to auction the car off for charity.
Follow the jump and you can see a video of Taillefer performing her magic during the month-long project she calls "Ligozzi." Look for the Anniversary Infiniti at future Cirque du Soleil shows. If you can't make it, you can check out the high-res gallery below – and don't forget to click through to the video and to read the full press release from Infiniti Canada.
Infiniti G Anniversary Vehicle Revealed at Canadian Art Gala
One-of-a-kind G Coupe inspired by Cirque du Soleil® commemorates Infiniti's 20th Anniversary
Mississauga, ON (Friday, September 25th) - Last night Infiniti Canada revealed the Infiniti G37 Anniversary Art Project Vehicle at the 14th Annual Canadian Art Gallery Hop Gala in Toronto. To commemorate Infiniti's 20th anniversary, Infiniti Canada partnered with Cirque du Soleil® to create a one-of-a-kind G37 Sport Coupe. Montreal artist Heidi Taillefer created the design and spent almost one month hand-painting the exterior of the vehicle.
"Celebrating 20 years of Infiniti is an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate this occasion," said Wendy Durward, Director of Infiniti Canada. "The intricate, beautiful design is an expression of Infiniti's commitment to Inspired Performance in everything we do."
Infiniti's partner and inspiration for the G Coupe Anniversary design concept, Cirque du Soleil, is celebrating its 25th anniversary this year and was also present at the unveiling.
"Both Infiniti and Cirque du Soleil are celebrating important anniversaries this year and it was incredible to be able to collaborate on a unique and special project such as this," said Ryan Sandilands, Corporate Alliances Senior Director with Cirque du Soleil. "Guests at some upcoming Cirque du Soleil shows in Canada will be able to see this truly incredible vehicle for themselves as it will be displayed at select shows."
Heidi Taillefer was one of several artists asked to submit a design concept for the exterior of the Infiniti G Coupe. No structural changes could be made so the car could remain safe and driveable, and able to be auctioned off for charity at a later date. Heidi's inspired design "Ligozzi" was ultimately selected and she spent much of August and early September painting the vehicle.
"I was very excited to be asked to participate in this project and using the G Coupe as a canvas has been an amazing challenge, "said Taillefer. "With Cirque as inspiration, there was a freedom to explore unique, juxtaposing influences for the design. I'm very proud of how my design looks on the actual vehicle, and I think it's an incredible tribute to the anniversary of both Infiniti and Cirque du Soleil."
The Anniversary Vehicle will be on tour at various Cirque du Soleil shows and other events over the coming months. The car will eventually be auctioned off for charity. For more information please visit www.infiniti.ca.