BMW is fishing for buyers in February and March, and its bait is to cover the first couple months of new-car payments. Right now, BMW is offering to pay the first two payments on selected models from its line, including versions of the 1 Series, 3 Series, 5 Series, 6 Series and X5 models. This incentive is available on both remaining 2008 and current 2009 vehicles and can be combined with low APR financing deals of 0.9% for up to 60 months on the '09s. The maximum payout is not to exceed $750 a month and the vehicle must be handled through BMW Financial Services.

If you want to take advantage of this offer, you'd better act now. Peter Miles, Executive Vice President of BMW's North American Operations says that the German automaker does not plan to extend the program past March 31st for 2009 models and March 2nd for '08s.

PRESS RELEASE:

BMW TO MAKE FIRST TWO PAYMENTS FOR CUSTOMERS IN SPECIAL FINANCE PAYMENT PROGRAM

Woodcliff Lake, NJ - February 12, 2009... BMW USA is introducing a two payment program for select models throughout its vehicle line-up. In this initiative, BMW will make the first two payments (up to $750 per month / $1,500 max.) for vehicles financed through BMW Financial Services.
The program is available for 18 different BMW models, including a choice of BMW 1 Series, 3 Series, 5 Series, 6 Series, and X5 models.

The offer can be combined with current APR financing offers ranging from 0.9% to 3.9%. For two of BMW's most popular models, the 328i and the 528i (both rear wheel and xDrive versions; 2009 models), APR financing of 0.9% for up to 60 months is available through March 31.

The program started on February 4 and will end on March 2 for remaining 2008 models. For 2009 models, the program ends on March 31.

According to Peter Miles, Executive Vice President, Operations, BMW of North America, BMW does not plan to continue these offers later during the year. Miles: "We are sending a signal to car buyers that this is a great time to shop for a new vehicle. With its unique 4-year/50,000 mile free maintenance program and good fuel economy BMW has always had a good value story. And with these finance offers on top, there has never been a better time to get into a new BMW".


BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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