Chrysler wants to bring up to 9 new vehicles by 2010

There has been a lot of talk recently about whether Chrysler has the right products in the pipeline to compete in this brutally competitive automotive market. Company chairman Jim Press told a group of reporters in California that help is on the way in the form of seven new products coming in calendar year 2010. Chrysler top procurement officer John Campi stated recently that the number could be as high as nine, but we suspect the number disparity could be a result of Campi counting vehicle variations as separate models. Neither Campi or Press gave any details of upcoming models, but analysts think they know which products are coming our way.
Erich Merkle of Crowe Chizek and Co. sees only five vehicles arriving in 2010, including the next generation 300, Durango, Grand Cherokee, Charger, and the Nissan-based Dodge Hornet (or other small car). The Pentastar may also be counting separately hybrid versions of some of the models, but there is also a chance there's an all-new model or two based on collaborations Chrysler has with other automakers that analysts don't know about.

Press and Campi aren't the only executives talking about future product, either. Chrysler top dog Bob Nardelli said last month that a new fuel efficient vehicle may coming as soon as next year as well, and we suspect that model could be the Hornet. Press stressed that it took years for Chrysler to end up where it is today, and that it will take at least three years to pull the privately owned company out of the abyss. It's good to hear Chrysler is still alive an kicking, and we're looking forward to seeing what the Auburn Hills, MI automaker has up its sleeve.

[Source: Free Press]

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