What, an eco label not given to Toyota
? Yes, the Japanese Ministry of Environment has awarded Nissan
Motor Corp with the "Eco First" environmental label. This distinction is given to the Japanese marque for its commitment towards a better environment, specifically, Nissan's "Green Program 2010." Nissan's program not only aims for reducing its vehicles' emissions, but reducing other pollutants that affect waters, soil and air, a 100 percent rate of recycling in Japan, and raising environmental awareness. Nissan can now use it in advertising
and promotions and it undoubtedly will. The "Eco First" program was launched to promote the recognition and encouragement of ecological actions for all types of businesses, according to the Kyoto Protocol.
[Source: Nissan via Autoplus